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Technology Alone Can’t Solve Business Problems

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Marek Zmyslowski
  • Technology Alone Can’t Solve Business Problems

We are all enamoured with life-altering impacts technology has in our lives: even the littlest of tech innovation has a way of conditioning the way we act as humans. Take, for instance, the ubiquitous smartphones – they have not only shaped the nature and modes of human interactions, multimillion dollar businesses have also been birthed based on their existence.

“Technology is always created by humans and in turn re-defining what we can and will do. Every single technological change is now impacting humanity in a much deeper way than ever before,” futurist author, Gerd Leonhard, tells Forbes in a 2016 interview.

But technology is not an end in itself when business is concerned, it is a merely a means of achieving it. Just as there are those that will point to negative impacts of technology products, so there are instances where over-reliance on tech to solve business problems have proved costly due to the absence of human connection.

While technology has, no doubt, redefined the way we do business, the soul of any business is still human. “Technology has revolutionised manufacturing,” says Marek Zmyslowski, the chief executive officer of HotelOga.com and co-founder of Jumia Travel in a tweetchat with The Guardian on Thursday. “But humans are still irreplaceable in services.”

But Zmyslowski is quick to point out that technology has been instrumental in revolutionising the travel industry, especially when the different players in the industry have to connect real time. “Technology obviously is a must here,” he says.

However, while technology can shape, and perhaps, refine a corporate culture that defines what a business stands for, it cannot create one on its own. Zmyslowski acknowledges this seeming shortcoming and argues that businesses thrive when their corporate cultures have a human face. To him, human-to-human connection in business environment irrespective of what technology is in use aids seamless decision-making.

“How your employees treat each other will affect how they treat customers,” he notes.

For instance, if your employees have created a culture of not helping each other solve problems that arise on the job, it may be difficult for them to offer a helping hand to a customer who has a hard time understanding a product or service, especially if that product/service is technological in nature.

Will that attitude be detrimental to a business?

I think so. Take note that acquiring customers can be done through technology, but a human-to-human approach is vital to retaining them.

The implication is that businesses need to understand where human and technological influences begin and end. There should be a clear demarcation of expectations –the expected deliverables from technologies used in a corporate environment and those of employees.

Bear in mind that technology can enhance the visibility and viability of your business. But it can only do much. I am yet to see a Twitter handle that posts content on its own without human being behind it nor can a self-driving car exists without engineers. Like Leonhard says, “we should embrace technology but not become it because technology is not what we seek, it’s how we seek!”

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Starlink Pulls Plug on Ghana, South Africa, and Others

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Starlink, the satellite internet service operated by SpaceX, has announced the cessation of services in countries including Ghana and South Africa.

This decision comes as a significant blow to users who have come to rely on Starlink for their internet connectivity needs.

The decision, set to take effect by the end of April 2024, will disconnect all individuals and businesses in unauthorized locations across Africa, including Ghana, South Africa, Botswana, and Zimbabwe.

While subscribers in authorized countries such as Nigeria, Mozambique, Mauritius, and others can continue to use their kits without interruption, those in affected regions face imminent loss of access.

One of the reasons cited by Starlink for the discontinuation is the violation of its terms and conditions.

The company explained that its regional and global roaming plans were intended for temporary use by travelers and those in transit, not for permanent use in unauthorized areas. Users found in breach of these conditions face the termination of their service.

Furthermore, Starlink’s recent email to subscribers outlined stringent measures to enforce compliance.

Subscribers who use the roaming plan for more than two months outside authorized locations must either return home or update their account country to the current one. Failure to do so will result in limited service access.

The decision to discontinue services in certain countries raises questions about the future of internet connectivity in these regions.

Also, concerns have been raised about Starlink’s ability to enforce the new rules effectively. Reports indicate that the company has previously failed to enforce similar conditions for over a year, raising doubts about the efficacy of the current measures.

Starlink’s decision to pull the plug on Ghana, South Africa, and other nations underscores the complexities of providing satellite internet services in diverse regulatory environments.

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Nigeria’s Broadband Penetration Stalls at 42.53% Amid Connectivity Challenges

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Nigeria’s broadband penetration has stalled at 42.53% as of January, according to the latest report.

Subscriptions currently stand at 92.19 million, indicating a significant gap in connectivity, particularly in rural areas.

The Nigerian National Broadband Plan 2020-2025 aims to increase broadband penetration to 70% by 2025, with the ultimate goal of achieving 96% mobile broadband coverage by 2030.

However, this ambitious target requires substantial investment—approximately $461 million, according to a recent report by the Global System for Mobile Communications Association (GSMA).

While the country’s major telecommunications companies, such as MTN Nigeria and Airtel Africa, have invested heavily in expanding their network infrastructure, much of this development has been concentrated in urban areas. Rural and underserved regions face a significant coverage gap, exacerbating the digital divide.

Despite these challenges, Nigeria has made progress in improving its broadband infrastructure. Since 2012, the mobile broadband coverage gap across Africa has decreased from 56% to 13% in 2022, due to significant investments in network capacity and new technologies.

Nonetheless, millions of Nigerians, particularly those in rural regions, remain without access to essential telecom services.

To address this issue, Nigeria’s government established the Universal Service Provision Fund (USPF) in 2006, aimed at bridging the connectivity gap and expanding broadband access to unserved and underserved areas.

The fund provides resources for deploying telecommunications infrastructure in economically unviable regions.

The success of these initiatives, along with increased investments in broadband infrastructure and policies to incentivize internet expansion in remote areas, will be crucial in closing the connectivity gap and improving digital access for all Nigerians.

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iPhone Shipments Drop Amid Resurgence of Android Rivals

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Apple iPhone 14

Apple Inc. reported a significant drop in iPhone shipments during the March quarter, reflecting a downturn in sales across China amid the resurgence of competition from Android-powered rivals.

According to market tracker IDC, the tech giant shipped 50.1 million iPhones in the first three months of the year, a 9.6% year-on-year decline that fell short of the average analyst estimate of 51.7 million.

The steep decrease in iPhone sales marks Apple’s most significant quarterly dip since 2022, when Covid-19 lockdowns disrupted supply chains.

This time, the Cupertino-based company faces challenges from resurgent competitors such as Huawei Technologies Co. and Xiaomi Corp.

These firms have rebounded strongly in recent quarters, and their innovative product lines have begun to reclaim market share from Apple in China.

Samsung Electronics Co. regained its position as the top smartphone supplier globally, while Apple ranked second. Xiaomi closed the gap on Apple, shipping 40.8 million units, an impressive 33.8% increase year-on-year.

Transsion Holdings, another key player in the budget smartphone segment, nearly doubled its shipments, showcasing the competitive environment Apple faces.

Nabila Popal, research director at IDC, highlighted the broader shift in the smartphone market, which has recovered from the supply chain disruptions and challenges of recent years.

“While Apple has demonstrated resilience and growth in recent years, maintaining its pace and share in the market may prove challenging as Android manufacturers make strides,” Popal commented.

Apple has a strong brand and loyal customer base, yet its market position may be tested further by the aggressive pricing and innovative products offered by Chinese rivals.

The company’s efforts to sustain its premium pricing strategy may also be challenged as more customers consider switching to Android alternatives.

As the tech industry looks ahead to the rest of the year, Apple’s upcoming earnings report and strategic moves to address this competitive pressure will be closely watched by investors and industry observers alike.

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