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Peak Ranks Number 1 in Top Quality Survey Research

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  • Peak Ranks Number 1 in Top Quality Survey Research

Peak milk, a premium dairy brand on the stable of Friesland Campina WAMCO has emerged Number One in top quality rating by Nigerians in Qudal-Quality medal survey recently released.

The leading dairy brand emerged winner after a rigorous research survey conducted in Nigeria between October and November, 2016 by ICERTIAS- International Certification Association, a Swiss based organization. Icertias measures the experience and level of satisfaction expressed by surveyed participants with the quality of marketed products and services.

A statement by the Senior Certification Executive of the rating organisation, Mihaela Siamar, revealed that “in the first Icertias Qudal-Quality Medal Survey on top quality products and services in Nigeria, pole position in the milk category has gone to Peak milk”.

It stated further that, “the first Icertias Qudal-Qualify Medal survey in Nigeria shows that most Nigerian consumers consider Peak as a premium milk brand that offers them the highest level of quality”.

During the survey, Icertias Qudal-Quality Medal asked respondents questions on the basis of their personal experience of specified products or service categories in the Nigerian market, and what they felt represented top quality.

Presented with open-ended questions, respondents had free choice of products and service providers when answering their preferences. Specifically, in the milk category, respondents were asked the following questions: “specify the name of the milk that, in your personal experience and opinion, offers absolutely the highest level of quality in Nigeria”.

The survey report revealed that majority of those surveyed answered Peak milk. This, it explained was a further affirmation that Peak has established a distinctive customer experience resulting in the majority of consumers choosing the brand over other brands.

The statement further disclosed that Qudal research does not measure market share or the power of a brand, but exclusively and only experience, satisfaction with the quality of the service, and the offer on the market as perceived by the examinees.

Using an online survey and the Cawi-Deepma method (Computer Assisted Web Interviewing – Deep Mind Awareness), the survey captured over 1,200 Nigerian internet-using citizens, over the age of 15, who participated in the research. The survey encompassed the entire territory of Nigeria.

In her response to the latest ranking, Marketing Manager, Peak Milk, Mrs. Dolapo Otegbayi stated that the current feat does not come to her as a surprise as Peak milk is a brand built on the culture of top quality and excellent nourishment.

Peak is grateful and appreciative to the Swiss organisation Icertias for this outstanding award that shows that most Nigerian consumers consider Peak as the premium milk brand that offers them the highest level of quality. Being given this recognition is a great accomplishment on our endeavour to make Peak the best quality dairy brand delivering highest sensorial and brand experience to consumers. We appreciate our employees’ commitment and dedication towards this feat and we truly believe that providing, creating and delivering SUPER Quality product and experience to our consumers begins with creating an atmosphere where employees are genuinely happy and excited to work together co-creatively to deliver Peak to consumers.

FrieslandCampina WAMCO Nigeria is Royal FrieslandCampina Nigeria’s offshoot. For consumers in Nigeria, the Peak brand which is FrieslandCampina Nigeria’s flagship product is synonymous with milk. Located in the capital city Lagos, FrieslandCampina WAMCO Nigeria also processes a considerable amount of milk powder. Its products ultimately find their way to consumers via an extensive distribution network and open markets.

WAMCO Nigeria’s evaporated and powder milk has been a symbol of quality for over sixty years. Peak enjoys extensive brand awareness, and brand loyalty. The Peak products contain important vitamins and nutrients and are therefore beneficial to health. The range has recently been expanded to include Peak WAZOBIA – an evaporated (liquid) milk in sachets – a technological breakthrough.

CEO/Founder Investors King Ltd, a foreign exchange research analyst, contributing author on New York-based Talk Markets and Investing.com, with over a decade experience in the global financial markets.

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Dangote Commits $700M To Sugar Production In Support of Backward Integration Policy

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The management of Dangote Sugar Refinery Plc has said it is committing over $700m to its sugar projects to support the Backward Integration Policy of the Federal Government to make Nigeria self-sufficient in sugar production.

According to a statement issued on Sunday by Dangote Industries Limited, the company disclosed this to visiting members of the Nasarawa House of Assembly on Friday.

The company noted that Nigeria was one of sub-Saharan Africa’s largest importers of sugar, second only to South Africa with an annual import of over $337m.

The Dangote Sugar management however assured the lawmakers that with the completion of its sugar projects in Nasarawa and Adamawa under the BIP, the nation would be saved more than half of the forex expended on sugar imports annually.

It added that the investment would also lift its people as other people-oriented infrastructures would come with the sugar projects.

The state lawmakers commended the Dangote Group for the choice of the state for the project and the accelerated pace with which the project was being executed, despite occasional delays arising from communal disagreements.

General Manager for the BIP, Dangote Sugar, John Beverley said when the factory was fully operational, it would have the capacity to crush 12,000 tons of cane per day, while 90MW power would be generated for both the company’s use and host communities.

He also disclosed that some 500km roads in all would be constructed to ease transportation within the vicinity. He solicited the support of the lawmakers in controlling the menace of land encroachment by settlers and itinerant farmers.

The Speaker of the Nasarawa State House of Assembly, Ibrahim Abdullah, and his team members, who were conducted around the company’s 78,000 hectares BIP in Tunga Awe Local Government Area commended the company for the project.

Abdullah noted that it would not only open up opportunities in the state but in Africa as a whole, and said the lawmakers were ready to partner and support the company towards the realisation of the sugar project through the relevant legislation.

When phase II of the project is completed, according to the company, it will make it the largest sugar refining plant in Africa.

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French Trade Advisors pledge Massive Investment In Lagos Free Zone

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The Conseillers du Commerce Exterieur (French Foreign Trade Advisors) has expressed readiness to invest massively in the Lagos Free Zone (LFZ) being developed by the Tolaram Group as they endorsed the zone as the ideal industrial destination for French businesses in Nigeria.

This was made known on Thursday, April 15, 2021, during a visit to the Lagos Free Zone. The delegation led by the Ambassador of France to Nigeria, His Excellency Jerome Pasquier accompanied by his Economic Advisor, the Consulate General of France in Lagos and the Conseillers du Commerce Exterieur comprising of CEOs of several French businesses in Nigeria.

Speaking during the visit, the Ambassador of France in Nigeria, His Excellency Jerome Pasquier explained that the aim of the visit of the Conseillers du Commerce Exterieur to Lagos Free Zone (LFZ) was to discover the opportunities in the Lagos Free Zone and the Lekki Port project, which is expected to have a huge positive impact on businesses in Nigeria.

Pasquier commended Tolaram Group, the promoter of the zone, for the foresight of integration of Lekki Port into the master plan of the Lagos Free Zone (LFZ), which would serve as the gateway for import and export from the zone thereby giving businesses in the zone a competitive edge.

The Ambassador also commended the Lagos Free Zone (LFZ) for its Master Plan for the zone which includes world-class infrastructure that is in line with its vision to be the preferred industrial hub and investment destination in West Africa.

“I am impressed by the huge size of the Lagos Free Zone project. We are very happy that the French companies will be deeply involved in this Lagos Free Zone project. It is really impressive to see how ambitious this project is. The French Minister was in Nigeria yesterday and I explained to him that Nigeria is a country where we can have big projects. For us, this project means big opportunities and that explains why we need to be here. We are happy to be here and work with Tolaram Group”, he added.

It is noteworthy to mention that the first French company to be established in the Lagos Free Zone is the terminal operations arm of CMA – CGM which has established a subsidiary within the Lagos Free Zone and is the appointed operator for the container terminal operations scheduled to commence at Lekki Port next year.

In his remarks, the Chief Executive Officer, Lagos Free Zone (LFZ), Mr. Dinesh Rathi assured the Ambassador of France and the Conseillers du Commerce Exterieur that the zone remains the best destination for investment in Nigeria and the West African sub-region given the seamless integration with Lekki Port and the world-class infrastructure provided by Lagos Free Zone.

Explaining the configuration of the zone, Rathi disclosed that the clustering is planned in line with the international best practices of Work, Live, and Play. He stated that the land-use plan of the Lagos Free Zone allocates 70 percent area towards industrial developments, 20 percent towards logistics and support services while the real estate will cover the remaining 10 percent.

He also stated that Lagos Free Zone (LFZ) has simplified the process of business entry and operation in the zone in line with the Federal Government of Nigeria’s Ease of Doing Business policy.

“We have made it very easy for the business to berth and take off at zone by making our process less cumbersome and friendly, we are open for business 24/7 and willing to help investors to settle in very fast,” he said.

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AIICO Refutes Claims of Non-Remittance of Pension Assets to PTAD

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AIICO Insurance Plc has refuted claims of non-remittance of pension assets to the Pension Transitional Arrangement Directorate (PTAD).

This was disclosed recently in a statement by Segun Olalandu, the Head, Strategic Marketing and Communications Department.

It stated: “The attention of the Management of AIICO Insurance Plc. has been drawn to a recent report in the media on allegations of non-remittance of pension assets to the Pension Transitional Arrangement Directorate (PTAD).

“AIICO Insurance Plc. hereby wishes to inform the public that all pension assets due for remittance have been duly transferred to PTAD since the year 2017, in full compliance with the directive. Both parties are presently engaged in a reconciliation exercise to conclude the process. We implore the public to disregard any information that may suggest otherwise as there is no basis to that effect.”

Mr. Segun assured that AIICO Insurance Plc. remains a responsible corporate citizen of Nigeria and will continue to engage the best practice in all its business activities and operations in line with extant laws and regulatory provisions guiding its practice.

AIICO Insurance is a leading composite insurer in Nigeria with a record of serving our customers that dates back over 50 years. Founded in 1963, AIICO provides life and health insurance, general insurance, and investment management services as a means to create and protect wealth for individuals, families, and corporate customers.

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