- Lenovo Opens First Brand Store in Nigeria
Lenovo Nigeria, in partnership with Slot Systems, has announced an exclusive business deal to operate the first ever Lenovo brand retail store in Nigeria.
The store, which is located in the Computer Village, Ikeja, Lagos, will cater for Lenovo laptops, desktop, all-in-one, smartphones and accessories.
The opening of the brand store is a statement of intent and further confirms Lenovo’s commitment to the Nigerian market and its customers. The store was set up with the aim of providing customers with an outlet where they can get all their favourite Lenovo products in one spot.
Lenovo and Slot Systems also used the unveiling of the retail store to announce an in-store promotion that rewards customers with exciting free gift items for every purchase they make at the store.
Speaking on the development, Distribution Channel Manager at Lenovo Technologies West Africa, Mrs. Terae Onyeje said: “The Lenovo Nigeria and Slot System partnership is a reiteration of our commitment to providing our product range to the Nigerian market. For the last three years, we have cultivated a partnership with Slot Systems for the purpose of making our products accessible to Nigerians around the country through a trusted dealership.”
Also speaking, Smartphones Business Lead at Lenovo Technologies West Africa, Manoj Rajasekharan, said: “Lenovo Moto will serve as our primary smartphone brand and our Sales and Marketing investments will be behind it. This will allow us to offer a more focused smartphone portfolio, bringing together the best technology, designs and user experiences under one brand. However, this transition will take some time, and we may continue to use the Lenovo brand for channel differentiation where it makes sense.”
In his comments, Chief Executive Officer of Slot Systems, Nnamdi Ezeigbo expressed happiness with the Lenovo partnership. He described Lenovo as one of the brands that have revolutionised the global IT industry with its innovative products.
“We are proud of our exclusive partnership with Lenovo which gives us the sole right to operate and manage its very first brand shop in Nigeria. It is indeed an honor to be so recognized by a brand as big as Lenovo, and I believe the partnership will be beneficial to both parties in the long run,” he said.
Lenovo is known for its Yoga series, the stylish yet affordable multimode devices featuring four ways to do almost anything. The devices can be converted into four modes, namely the laptop, stand, tent, or Atablet.
Recently Lenovo introduced the Moto Z Play, a new member to the Moto Z smartphone family. The Yoga series and Moto Z Play products will all be available at the new Lenovo brand shop in the computer village.
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Fintech Company, Grey, Unveils New Look to Support its Global Expansion Strategy
Grey, a leading cross-border fintech company, has embarked on a significant global brand rebranding initiative, revealing a fresh logo and website design.
This strategic move aligns with the company’s dynamic plans to expand its footprint in the global market.
The company’s transformation was unveiled on its social media platforms on Monday, November 27, 2023. Grey aims to leverage this fresh identity to reach a broader audience and solidify its international presence. The updated brand assets visually represent Grey’s commitment to innovation, excellence, and global connectivity.
The rebranding initiative follows closely on the heels of Grey celebrating a milestone achievement of surpassing 500,000 users. The company’s rapid growth and expanding user base have spurred this bold step towards rebranding, symbolizing success and underlining its dedication to remaining at the forefront of global fintech innovation. Furthermore, the previous logo was not usable in some foreign markets due to trademark conflicts with another company.
Idee Obong, The CEO and founder of Grey, shared insights into the rationale behind the rebranding, stating, “As we chart our course toward serving a global audience, we recognized the need for trademarks and related processes. We identified similarities with existing marks during this evaluation, prompting a deliberate rebrand. The new logo and website signify our forward trajectory, emphasizing global connectivity and our commitment to creating a more interconnected world. Our focus remains on being people-centric and cultivating a lasting community.”
Grey’s brand evolution is occurring at a crucial juncture for the fintech industry, which is positioned for significant opportunities despite recent economic uncertainties. The fintech sector has faced challenges in the past year; notwithstanding, Grey has rapidly scaled, adeptly responding to the heightened demand for its services.
The company has also established key partnerships across both B2B and B2C sectors across Africa over the past months, solidifying its reputation as a trusted and reliable cross-border payments company.
Femi Aghedo, Co-founder of Grey, emphasized the strategic timing of the brand evolution, stating, “The timing simply felt right to evolve our brand. Our growth and evolution as a business needed to be reflected tangibly. We are dedicated to ongoing innovation, adapting our services to meet the dynamic needs of our customers. Our core mission is to provide seamless and secure cross-border payment solutions, empowering businesses and individuals in the global economy. We eagerly anticipate the future of fintech and the opportunities it presents for us to impact the industry positively.”
Furthermore, customers can expect a more innovative and interconnected user experience when engaging on their platforms. As Grey ventures into this exciting new chapter, the team remains committed to providing cutting-edge and secure cross-border payment solutions, fostering global connectivity, and contributing to the evolving landscape of the fintech industry.
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