Connect with us

Technology

Seun Osewa, Nairaland ‘Playing Too Small’

Nairaland has failed to leverage its young and enthusiastic diverse community to chart a new course for the seemingly young Nigeria’s developing tech industry

Published

on

nairaland

Nairaland is arguably the biggest African forum and one of the largest online forums in the world, with over 3.2 million topics posted to date, and a preferable platform for about 1.7 million users. It sits atop most African online businesses, this includes Linda Ikeja’s blog, self-acclaimed Africa’s richest blogger.

However, Nairaland has failed to leverage its young and enthusiastic diverse community to chart a new course for the seemingly young Nigeria’s developing tech industry. Ranked 1,000 most visited websites in the world and 8th in Nigeria, Seun Osewa, the CEO and founder of Nairaland has not just relegated Nairaland to an ordinary sole proprietor business, but also failed to capitalize on its voluminous database that dated back to 2005, and doubled as the most ‘unique’ unused Nigerian search engine.

Unique in the sense that Nairaland’s database comprises contents from people that take pride in telling their stories, everyday stories, and global happenings through unconventional reporting style, these individuals don’t just tell stories, they validate them with pictures, videos and sometimes links to substantiate their experience during the occurrence as they are sometimes eyewitnesses.

Accordingly, these stories alert the authorities, corporations, stakeholders, etc. to the urgency of the matter, therefore, creating an enabling platform for socio-consciousness and community police across the Nigerian Federation. While also serving as a meeting point for like-minded people.

But over time, Nairaland has been misrepresented or presented as an ordinary forum that can’t create real jobs, even by its founder. This misconception has limited his vision for Africa’s largest social news aggregation and discussion website.

According to a Seun Osewa comment, after Mark Zuckerberg commends Jobberman Founders “The Jobberman founders deserve to be commended by Zuckerberg because they created a real business employing lots and lots of people and they have an inspiring story that is quite similar to Zuckerberg’s story. I am just a lone geek who runs a web forum. There’s no comparison.”

The quote above gives an insight into his understanding of ‘Nairaland’ as a business. For instance, Reddit is to the U.S., what Nairaland is to Nigeria, but while Reddit has been able to leverage its diverse audience for growth and is currently valued at $500 million, with the possibility of going public in 2017. Nairaland is still struggling with the right revenue model and was forced to drop its ads rates by about 40 percent within two years.

Nairaland was founded a mouth before Reddit Inc. was created in April 2005.

This is an indication that advertisers are wary of the platform. The question is how so? Because this is a website that attracts more than 29 million visitors and 170 million page views per month. The answer is simple ‘playing too small’.

Playing Too Small

Perhaps, Linda Ikeji is a perfect example and she is not a programmer, but knows what she wants and constantly searches for talents to help bring her vision to life. This forward-thinking has translated into multiple businesses and job creation. While, Nairaland has a broader database built around eyewitness reporting, social networking with a series of wedding testimonies and enthusiastic users, Linda Ikeji launched a similar product three weeks ago and already has 150,000 users, almost 10 percent of Nairaland’s current users. In fact, she was approached by some investors willing and ready to invest as much as $2 million (₦940,000,000) in Linda Ikeji Social this week, a start-up of three weeks. Pushing the limit!

Pushing the limit

Throughout the year, Nairaland has remained the same without a single change or new product. While tech companies are constantly launching new products to retain old users and attract new ones, Nairaland continued to service the same old users with multiple accounts. The truth is Nairaland needs more than Seun Osewa at this stage to maximize its potential, especially in terms of innovation and creativity. It is just a lot for one person.

Brand representation

Nairaland is the first brand in its category with no known face, even the moderators do not know. While its founder has a right to his privacy, users and stakeholders need to know what Nairaland’s mission and vision are and how Nairaland as a platform can impact their lives. So, someone that shares those values needs to be the brand ambassador and constantly represent Nairaland as a brand. This, will not just introduce Nairaland to new users, but strengthen its position as a true brand

12/19/2022 – Update after seven years

Seun now has a vibrant Twitter account @seunosewa and made a few other changes. However, Nairaland remained largely the same.

Is the CEO and Founder of Investors King Limited. He is a seasoned foreign exchange research analyst and a published author on Yahoo Finance, Business Insider, Nasdaq, Entrepreneur.com, Investorplace, and other prominent platforms. With over two decades of experience in global financial markets, Olukoya is well-recognized in the industry.

Fintech

Moniepoint Becomes Nigeria’s Newest Unicorn with $1 Billion Valuation After $110M Fundraising

Published

on

Moniepoint

Moniepoint, a Nigerian-based fintech startup, has attained unicorn status after raising $110 million at over $1 billion valuation, according to the Financial Times.

The company now joined a small club of unicorns with members like MNT-Halan, Interswitch, Flutterwave, Chipper, OPay, and Wave.

The funding round also included a secondary sale with a discounted valuation, which was ideal for many investors.

The funding round led by the London-based private equity firm, Development Partners International, was supported by Google’s Africa Investment Fund.

According to Moniepoint, which had previously raised $55 million from investors, the new fund will be used to further its expansion.

Moniepoint and other peer-to-peer payment platforms experienced rapid growth in recent years following the decision of the Central Bank of Nigeria (CBN) to enforce its cashless policy in order to reduce cash transactions and encourage digital transactions.

This development saw many businesses and individuals open accounts with fintech companies, especially in regions without banks, and an increase in Point of Sales (PoS) agents.

Chief executive of Moniepoint, Mr. Tosin Eniolorunda said the company planned to use the funds to expand into other countries in Africa including Kenya.

He also noted that the company will continue to invest in Nigeria, where it is headquartered.

“The opportunities that exist in Nigeria also exist in multiple countries,” Mr Eniolorunda told the Financial Times.

“They are at different scales and levels of development; some countries are 10 to 15 years behind Nigeria and very few are ahead. We are looking at options in our toolkit and finding which ones would be the best to launch into a country and that’s the work we’re doing right now.”

In 2023 alone, Moniepoint reportedly processed $150 billion in transaction value across 5 billion transactions as its transaction value rose by 205 percent.

 

Continue Reading

Technology

Tech Guru Urges Nigerian Graduates to Embrace Opportunities in Technology 

Published

on

The founder and Group Managing Director of SystemSpecs Holdings Limited, Dr John Tanimola Obaro has called on the graduating students of Kings University, Odeomu, Osun State to explore new opportunities in technology and come up with new innovation and creativity that would make them self sustaining and provide solutions to the challenges battling the country.

He gave this charge at the 5th and 6th Combined Convocation Ceremony of the faith-based university at the campus on Friday.

Delivering a lecture titled: “Navigating the Digital Era: Embracing Creativity and Unlocking the Boundaries of Technology,” Obaro emphasised the importance of creativity in the ever-evolving digital world, encouraging the audience to explore new possibilities within technology.

“As we navigate this digital age, creativity becomes the key to unlocking boundaries and pushing the frontiers of technology. Innovation is not confined to traditional tech sectors; rather, it can benefit several fields seamlessly. The integration of technology in areas like law, medicine, and engineering opens unprecedented pathways for growth and success. Our capacity to innovate and embrace the opportunities before us will define not just our future, but that of generations to come,” the technology expert said.

Meanwhile, in recognition of his outstanding contributions to technology and exemplary leadership, Dr Obaro, has been conferred with an honorary Doctor of Science (D.Sc.) by Kings University during the convocation ceremony.

The Vice-Chancellor of the university, Professor Adenike Kuku, presented Dr Obaro with the distinguished honour, celebrating his groundbreaking work in technology, particularly in the areas of digital payment solutions, and his significant leadership in driving innovation across the African continent.

Dr. Obaro’s transformative leadership at SystemSpecs, one of Africa’s foremost software technology powerhouses, has profoundly impacted the digital landscape in Nigeria and beyond. SystemSpecs is renowned for its revolutionary Remita e-payment platform and the HumanManager software, both of which have empowered governments, businesses, and individuals to embrace technology as a catalyst for growth.

Dr Obaro is a distinguished alumnus of Ahmadu Bello University, where he earned a Bachelor’s degree in Computer Science and Mathematics in 1979. He obtained an MBA from the University of Lagos in 1981 and later completed the Chief Executive Program at Lagos Business School in 1998. In addition to his academic accomplishments, he was awarded an honorary Doctorate in Computing and Information Technology by Trinity University in 2024, recognising his pioneering contributions to Nigeria’s software industry.

The SystemSpecs Group Managing Director expressed his profound gratitude to Kings University for the honour, while also acknowledging the invaluable support of his family and the talented team at SystemSpecs, stating: “I am deeply honoured to receive this recognition, and I dedicate this award to the many innovators who continue to shape Africa’s digital ecosystem. This recognition is as much a testament to the passion and dedication of the incredible minds I have had the privilege of working with.”

The ceremony also attracted prominent figures and other distinguished awardees such as Mr Paul Alaje, Senior Economist and Partner at SPM Professionals, Abuja, and Ms Yemi Adeyinka, Team Lead at Eaglecrest Legal Consult, Lagos, both of whom received Awards of Excellence in their respective fields.

Continue Reading

Telecommunications

Elon Musk’s Starlink Suspends Internet Subscription Price Hike for Nigerian Users 

Published

on

starlink satellite

Starlink, the satellite internet service owned by Elon Musk’s SpaceX, has suspended its earlier announced price increase for Nigerian users.

A message from the Starlink Team on Thursday noted that the suspension of the price hike is temporary, adding that the latest decision is to navigate regulatory challenges.

Investors King had on October 2 reported that the internet service inflated its prices owing to rising inflation in Nigeria.

The monthly subscription fee had risen by 97 percent, from N38,000 to N75,000, as customers expressed displeasure over the significant increment.

Starlink had also said that new users would also face a higher cost for the Starlink kit (hardware for installation), which was to be priced at N590,000, a 34 percent increase from the previous price of N440,000.

Meanwhile, about 22 days after, the internet company rescinded its decision to increase the price, citing some regulatory challenges.

Even though the company stated that the increment would have enabled it to deliver reliable service for its users, it pointed out that it could no longer proceed with it in the meantime.

According to the company, it needed regulatory support to make the improvements necessary for a better customer experience.

While assuring customers who had already subscribed to packages carrying the hiked prices that their account would be credited, the company declared that users could still cancel their services.

The message by Starlink to its customers read, “Last month, we increased the monthly service price for Starlink in Nigeria to account for inflation, helping us maintain operations and continue delivering reliable service.

“Today, we are temporarily suspending this price increase as we navigate regulatory challenges.

“If you’ve already been charged at the higher rate, a one-time credit will be applied to your account to cover the difference. You also have the flexibility to cancel your service at any time.

“We remain committed to providing high-speed Internet in Nigeria, but we need regulatory support to make the improvements necessary for a better customer experience. Without these approvals, our ability to continue delivering service is at risk.

“Thank you for choosing Starlink and supporting our mission to bring affordable, high-speed internet to more people as many people around the world as possible.”

Continue Reading
Advertisement
Advertisement




Advertisement
Advertisement
Advertisement

Trending