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Hotel Occupancy Drops Below 35% as Recession Bites

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Hotel Occupancy
  • Hotel Occupancy Drops Below 35% as Recession Bites

Nigeria’s hospitality sector has been hit hard by the economic slowdown, with occupancy rates in hotels falling below 35 per cent this year due to the contraction of economic activities in the country.

Findings  showed that hardest hit were the four and five-star hotels in Lagos and Abuja, where bookings have dropped significantly as individuals and companies now prefer to book rooms at cheaper boutique hotels due to the economic crunch.

While the occupancy rate of Southern Sun Hotels, Ikoyi has dropped to about 45 per cent, the occupancy rate at the Intercontinental Hotel, Victoria Island, a five-star hotel and the second largest property in Lagos, is as low as 25 per cent.

Also, the occupancy rate at Wheatbaker Hotel in Ikoyi is currently estimated at 30 per cent, Eko Hotel and Suites, Victoria Island, which boasts a combination of four and five-star sections in its sprawling property, is down to 40 per cent, while the Federal Palace Hotel, also in Victoria Island, has dropped to 35 per cent.

In Abuja, the Transcorp Hilton, the largest property in the federal capital city, which over a year ago boasted an occupancy rate of 70-80 per cent, has seen a slight drop to 65 per cent.

A company source said the reason the Transcorp Hilton has continued to attract guests is because it had anticipated that the change in government last year and dwindling oil prices would impact on the number of guests booked in the hotel by the federal government, so it changed its marketing strategy by targeting guests from the private sector.

The source, however, admitted that weekend occupancy rate at the Transcorp Hilton has dropped significantly, but is offset by improved room bookings on week days.

He said the remodelling project currently being undertaken by the Hilton in Abuja has also helped the hotel to remain relevant in the city.

Nigeria’s third quarter real gross domestic product (GDP) growth data released on Monday by the National Bureau of Statistics (NBS) showed that the country sank deeper into recession, contracting by 2.26 per cent from -2.06 per cent in the second quarter of this year, and -0.36 per cent in the first quarter.

The contraction in GDP was largely driven by the militancy in the Niger Delta, which resulted in a drop in oil output during the third quarter to 1.63 million barrels per day (mbpd) and the decline in the oil sector’s contribution to GDP, notwithstanding the rebound recorded in the agriculture sector.

The latest GDP growth data further confirmed the level of weakness in the economy, which has been hobbled by rising unemployment and job losses, declining capacity utilisation, and acute foreign exchange shortage.
Owing to the sharp drop in hotel occupancy rates, a lot of the hotels have been forced to shed staff as they struggle to remain afloat.

“The point is that a lot of the big hotels have continued to lay off their workers. Like the Southern Sun and Intercontinental Hotel, they had to lay off some workers because of the recession. Today, more people prefer to go to cheaper boutique hotels, not exceeding N50,000 a night.

“They now go to hotels which are rated two to three stars such as the Protea chain in Lagos and Abuja. With less money, people would be booking them more,” an operator who pleaded to remain anonymous said.

Speaking on the development, the Chief Executive of Financial Derivatives Company Limited, Mr. Bismarck Rewane, explained that the average drop in the occupancy rate across the large hotel chains could even be far below 35 per cent.

“If you discount the flight crew rate, it’s even lower. That is because flight crews are always offered cheaper rates. For instance, when a British Airways is booking hotels, if a room is $200, they would pay maybe $100 or even $65 because they are paying for the whole year.

“So, the cabin crew rate is always cheaper. If you discount the cabin crew rate, if occupancy rate is about 40 per cent, they are down actually by 28 per cent.

“The economic recession has finished them (hotel operators) completely. With three consecutive quarters of increasing negative growth, that means some things are not working right,” Rewane added.

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Gold

Gold Steadies After Initial Gains on Reports of Israel’s Strikes in Iran

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Gold, often viewed as a haven during times of geopolitical uncertainty, exhibited a characteristic surge in response to reports of Israel’s alleged strikes in Iran, only to stabilize later as tensions simmered.

The yellow metal’s initial rally came on the heels of escalating tensions in the Middle East, with concerns mounting over a potential wider conflict.

Spot gold soared as much as 1.6% in early trading as news circulated regarding Israel’s purported strikes on targets in Iran.

This surge, reaching a high of $2,400 a ton, reflected the nervousness pervading global markets amidst the saber-rattling between the two nations.

However, as the day progressed, media reports from both countries appeared to downplay the impact and severity of the alleged strikes, contributing to a moderation in gold’s gains.

Analysts noted that while the initial spike was fueled by fears of heightened conflict, subsequent assessments suggesting a less severe outcome helped calm investor nerves, leading to a stabilization in gold prices.

Traders had been bracing for a potential Israeli response following Iran’s missile and drone attack over the weekend, raising concerns about a retaliatory spiral between the two adversaries.

Reports of an explosion in Iran’s central city of Isfahan further added to the atmosphere of uncertainty, prompting flight suspensions and exacerbating market jitters.

In addition to geopolitical tensions, gold’s rally in recent months has been underpinned by other factors, including expectations of US interest rate cuts, sustained central bank buying, and robust consumer demand, particularly in China.

Despite the initial surge followed by stabilization, gold remains sensitive to developments in the Middle East and broader geopolitical dynamics.

Investors continue to monitor the situation closely for any signs of escalation or de-escalation, recognizing gold’s role as a traditional safe haven in times of uncertainty.

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Commodities

Global Cocoa Prices Surge to Record Levels, Processing Remains Steady

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Cocoa futures in New York have reached a historic pinnacle with the most-active contract hitting an all-time high of $11,578 a metric ton in early trading on Friday.

This surge comes amidst a backdrop of challenges in the cocoa industry, including supply chain disruptions, adverse weather conditions, and rising production costs.

Despite these hurdles, the pace of processing in chocolate factories has remained constant, providing a glimmer of hope for chocolate lovers worldwide.

Data released after market close on Thursday revealed that cocoa processing, known as “grinds,” was up in North America during the first quarter, appreciating by 4% compared to the same period last year.

Meanwhile, processing in Europe only saw a modest decline of about 2%, and Asia experienced a slight decrease.

These processing figures are particularly noteworthy given the current landscape of cocoa prices. Since the beginning of 2024, cocoa futures have more than doubled, reflecting the immense pressure on the cocoa market.

Yet, despite these soaring prices, chocolate manufacturers have managed to maintain their production levels, indicating resilience in the face of adversity.

The surge in cocoa prices can be attributed to a variety of factors, including supply shortages caused by adverse weather conditions in key cocoa-producing regions such as West Africa.

Also, rising demand for chocolate products, particularly premium and artisanal varieties, has contributed to the upward pressure on prices.

While the spike in cocoa prices presents challenges for chocolate manufacturers and consumers alike, industry experts remain cautiously optimistic about the resilience of the cocoa market.

Despite the record-breaking prices, the steady pace of cocoa processing suggests that chocolate lovers can still expect to indulge in their favorite treats, albeit at a higher cost.

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Crude Oil

Dangote Refinery Leverages Cheaper US Oil Imports to Boost Production

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Crude Oil

The Dangote Petroleum Refinery is capitalizing on the availability of cheaper oil imports from the United States.

Recent reports indicate that the refinery with a capacity of 650,000 barrels per day has begun leveraging US-grade oil to power its operations in Nigeria.

According to insights from industry analysts, the refinery has commenced shipping various products, including jet fuel, gasoil, and naphtha, as it gradually ramps up its production capacity.

The utilization of US oil imports, particularly the WTI Midland grade, has provided Dangote Refinery with a cost-effective solution for its feedstock requirements.

Experts anticipate that the refinery’s gasoline-focused units, expected to come online in the summer months will further bolster its influence in the Atlantic Basin gasoline markets.

Alan Gelder, Vice President of Refining, Chemicals, and Oil Markets at Wood Mackenzie, noted that Dangote’s entry into the gasoline market is poised to reshape the West African gasoline supply dynamics.

Despite operating at approximately half its nameplate capacity, Dangote Refinery’s impact on regional fuel markets is already being felt. The refinery’s recent announcement of a reduction in diesel prices from N1,200/litre to N1,000/litre has generated excitement within Nigeria’s downstream oil sector.

This move is expected to positively affect various sectors of the economy and contribute to reducing the country’s high inflation rate.

Furthermore, the refinery’s utilization of US oil imports shows its commitment to exploring cost-effective solutions while striving to meet Nigeria’s domestic fuel demand. As the refinery continues to optimize its production processes, it is poised to play a pivotal role in Nigeria’s energy landscape and contribute to the country’s quest for self-sufficiency in refined petroleum products.

Moreover, the Nigerian government’s recent directive to compel oil producers to prioritize domestic refineries for crude supply aligns with Dangote Refinery’s objectives of reducing reliance on imported refined products.

With the flexibility to purchase crude using either the local currency or the US dollar, the refinery is well-positioned to capitalize on these policy reforms and further enhance its operational efficiency.

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