- StarTimes Offerings Boost Digital TV Industry
Leading digital TV network operator, StarTimes says six years after its entrance into the Nigerian market in 2010, it has completely changed the digital TV industry and viewing experience for Nigerian subscribers especially the masses.
This, StarTimes has achieved, by forcing down the price of pay-TV to the convenient reach of the masses, introducing for the first time in Nigeria the very mass market friendly DTT (Antenna) pay-TV model and the most affordable content bouquet called Nova, as well as partnering Africa’s largest television network NTA and other terrestrial analogue TV stations, all of which have helped in creating alternative options for viewers, boosting the industry, making digital TV very affordable and rallying the masses to key into Federal Government’s digital TV switch over agenda.
StarTimes spokesperson, Israel Bolaji, said the digital TV platform has played a significant role in boosting the industry and has set the pace in many areas, including affordable pricing, collaboration and innovation. “For over 20 years, digital television in Nigeria was very expensive and pegged beyond the reach of the middle class and masses until the arrival of StarTimes in 2010 which offered more affordable option for exciting television experience. By pioneering the DTT (antenna) model which is a very mass market friendly and quite affordable, we broke decades of pay TV for the rich jinx. Today, an average Nigerian household can afford both a decoder and monthly subscription.”
