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Samsung Takes $10 Billion Hit to End Galaxy Note 7

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  • Samsung Takes $10 Billion Hit to End Galaxy Note 7

Samsung has killed off the Galaxy Note 7 in the hope of limiting the fallout from its exploding smartphone fiasco.

The South Korean firm decided Tuesday to permanently halt sales and production of the Galaxy Note 7 just hours after telling customers to stop using all versions of the smartphone. Its stock plummeted 8% in Seoul, wiping about $17 billion off the company’s market value.

The high-end phone was supposed to do battle with Apple’s (AAPL, Tech30) iPhone 7, but instead ended up doing serious damage to Samsung’s reputation.

Analysts say Samsung’s (SSNLF) move to ditch the Note 7 entirely would be costly — it could put a $9.5 billion dent in sales and erase $5 billion in profits, according to one estimate. But the risk of prolonging the agony was worse.

“It’s a painful move but perhaps not an entirely bad one in the grand scheme of things, as it helps isolate and contain the bad perception to that specific product rather than spreading fear that all Samsung phones might explode,” said Bryan Ma, vice president of device research at IDC.

The credibility of the world’s biggest smartphone maker was on the line after a series of missteps.

It was forced to recall about 2.5 million Note 7s in early September, just two weeks after the phone was launched, saying faulty batteries were causing some to burst into flames. It then started to issue replacement phones but a number of customers reported that those devices were also catching fire, including one aboard a passenger jet.

Samsung is now scrambling to limit the damage from one of the biggest smartphone recalls ever.

Identify the problem

Top priority will be to establish what exactly went wrong. The company initially blamed problems with a battery from one supplier. Experts say they believe a design flaw may have been responsible.

“The discontinuation signals that the root of the problems does not lie in the production errors, but possibly in the product design,” said TuanAnh Nguyen, a research analyst at Canalys.

Mark Newman, a Bernstein analyst who covers Samsung, said the battery explanation did not add up.

“There appears to be something else at play,” he said.

Come clean quickly

Once it’s figured out the root cause, Samsung needs to be upfront with its customers. Otherwise the failure of the Note 7 could hurt sales of other Samsung phones and products.

“Users are scared to use Samsung at all,” Ma said. “Samsung said they fixed it, but the problems keep happening.”

Unless that impression can be corrected fast, the release of its next Galaxy S series model, which is expected early next year, could be tarnished.

“Honesty and transparency is needed to repair the damage to its brand image,” said Nguyen. “Failure to do so will create long lasting repercussions on its other product lines,” he added, suggesting the company may even have to drop the Note branding altogether.

Provide compensation

Samsung told customers in South Korea on Tuesday that they will be able to exchange their Note 7 for another smartphone. The exchange program will begin on Thursday and run through the end of the year.

It was not immediately clear what customers in other markets could expect in terms of a replacement or compensation. Analysts say as many as two million devices may still be in use around the world.

Analysts at Nomura estimate ditching the Note 7 could mean $9.5 billion in lost sales and wipe out $5.1 billion of profit.

But Samsung, which has a market value of about $194 billion and annual sales of $179 billion, should be big and profitable enough to weather the loss of one model.

“The majority of Samsung’s profits are now generated outside of phones, predominantly from their strong component divisions,” Newman said. “And within the handset division, the Note line is not the main driver of profit.”

Is the CEO/Founder of Investors King Limited. A proven foreign exchange research analyst and a published author on Yahoo Finance, Businessinsider, Nasdaq, Entrepreneur.com, Investorplace, and many more. He has over two decades of experience in global financial markets.

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Brent Approaches $83 as US Crude Inventories Decline

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As global oil markets remain volatile, Brent crude oil prices edged closer to the $83 per barrel price level following reports of a decline in US crude inventories.

The uptick in prices comes amidst ongoing concerns about supply constraints and rising demand, painting a complex picture for energy markets worldwide.

The latest data from the American Petroleum Institute (API) revealed a notable decrease of 3.1 million barrels in nationwide crude stockpiles for the previous week.

Also, there was a drawdown observed at the critical hub in Cushing, Oklahoma, a key indicator for market analysts tracking US oil inventories.

Investors and traders have been closely monitoring these inventory reports, seeking clues about the supply-demand dynamics in the global oil market.

The decline in US crude inventories has added to the optimism surrounding oil prices, pushing Brent towards the $83 threshold.

The positive sentiment in oil markets is also fueled by anticipation surrounding the upcoming report from the International Energy Agency (IEA).

Market participants are eager to glean insights from the IEA’s assessment, which is expected to shed light on supply-demand balances for the second half of the year.

However, the recent rally in oil prices comes against the backdrop of lingering concerns about inflationary pressures in the United States.

Persistent inflation has raised questions about the strength of demand for commodities like oil, leading to some caution among investors.

Furthermore, the Organization of the Petroleum Exporting Countries and its allies (OPEC+) face their own challenges in navigating the current market dynamics.

The group is grappling with the decision of whether to extend production cuts at their upcoming meeting on June 1. Questions about member compliance with existing output quotas add another layer of complexity to the discussion.

Analysts warn that while the recent decline in US crude inventories is a positive development for oil prices, uncertainties remain.

Vishnu Varathan, Asia head of economics and strategy at Mizuho Bank Ltd. in Singapore, highlighted the potential for “fraught and tense OPEC+ dynamics” as member countries seek to balance their economic interests with market stability.

As oil markets await the IEA report and US inflation data, the path forward for oil prices remains uncertain. Investors will continue to monitor inventory levels, demand trends, and geopolitical developments to gauge the future trajectory of global oil markets.

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Oil Prices Dip on Sluggish Demand Signs and Fed’s Interest Rate Outlook

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Oil prices on Monday dipped as the U.S. Federal Reserve officials’ comments showed a cautious approach to interest rate adjustments.

The dip in prices reflects concerns over the outlook for global economic growth and its implications for energy consumption in the world’s largest economy.

Brent crude oil, against which Nigerian oil is priced, slipped by 7 cents or 0.1% to $82.72 per barrel while U.S. West Texas Intermediate crude oil stood at $78.21 per barrel, a 5 cents decline.

Auckland-based independent analyst Tina Teng highlighted that the oil market’s focus has shifted from geopolitical tensions in the Middle East to the broader world economic outlook.

Concerns arose as China’s producer price index (PPI) contracted in April, signaling continued sluggishness in business demand.

Similarly, recent U.S. economic data suggested a slowdown, further dampening market sentiment.

The discussions among Federal Reserve officials regarding the adequacy of current interest rates to stimulate inflation back to the desired 2% level added to market jitters.

While earlier in the week, concerns over supply disruptions stemming from the Israel-Gaza conflict had provided some support to oil prices, the attention has now turned to macroeconomic indicators.

Analysts anticipate that the U.S. central bank will maintain its policy rate at the current level for an extended period, bolstering the dollar.

A stronger dollar typically makes dollar-denominated oil more expensive for investors holding other currencies, thus contributing to downward pressure on oil prices.

Furthermore, signs of weak demand added to the bearish sentiment in the oil market. ANZ analysts noted that U.S. gasoline and distillate inventories increased in the week preceding the start of the U.S. driving season, indicating subdued demand for fuel.

Refiners globally are grappling with declining profits for diesel, driven by increased supplies and lackluster economic activity.

Despite the prevailing challenges, expectations persist that the Organization of the Petroleum Exporting Countries (OPEC) and their allies, collectively known as OPEC+, may extend supply cuts into the second half of the year.

Iraq, the second-largest OPEC producer, expressed commitment to voluntary oil production cuts and emphasized cooperation with member countries to stabilize global oil markets.

However, Iraq’s suggestion that it had fulfilled its voluntary reductions and reluctance to agree to additional cuts proposed by OPEC+ members stirred speculation and uncertainty in the market.

ING analysts pointed out that Iraq’s ability to implement further cuts might be limited, given its previous shortfall in adhering to voluntary reductions.

Meanwhile, in the United States, the oil rig count declined to its lowest level since November, signaling a potential slowdown in domestic oil production.

As oil markets continue to grapple with a complex web of factors influencing supply and demand dynamics, investors and industry stakeholders remain vigilant, closely monitoring developments and adjusting their strategies accordingly in an ever-evolving landscape.

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Brent Crude Hovers Above $84 as Demand Rises in U.S. and China

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Brent crude oil continued its upward trajectory above $84 a barrel as demand in the United States and China, the two largest consumers of crude globally increased.

This surge in demand coupled with geopolitical tensions in the Middle East has bolstered oil markets, maintaining Brent crude’s resilience above $84 a barrel.

The latest data revealed a surge in demand, particularly in the U.S. where falling crude inventories coincided with higher refinery runs.

This trend indicates growing consumption patterns and a positive outlook for oil demand in the world’s largest economy.

In China, oil imports for April exceeded last year’s figures, driven by signs of improving trade activity, as exports and imports returned to growth after a previous contraction.

ANZ Research analysts highlighted the ongoing strength in demand from China, suggesting that this could keep commodity markets well supported in the near term.

The positive momentum in demand from these key economies has provided a significant boost to oil prices in recent trading sessions.

However, amidst these bullish indicators, geopolitical tensions in the Middle East have added further support to oil markets. Reports of a Ukrainian drone attack setting fire to an oil refinery in Russia’s Kaluga region have heightened concerns about supply disruptions and escalated tensions in the region.

Also, ongoing conflict in the Gaza Strip has fueled apprehensions of broader unrest, particularly given Iran’s support for Palestinian group Hamas.

Citi analysts emphasized the geopolitical risks facing the oil market, pointing to Israel’s actions in Rafah and growing tensions along its northern border. They cautioned that such risks could persist throughout the second quarter of 2024.

Despite the current bullish sentiment, analysts anticipate a moderation in oil prices as global demand growth appears to be moderating with Brent crude expected to average $86 a barrel in the second quarter and $74 in the third quarter.

The combination of robust demand from key economies like the U.S. and China, coupled with geopolitical tensions in the Middle East, continues to influence oil markets with Brent crude hovering above $84 a barrel.

As investors closely monitor developments in both demand dynamics and geopolitical events, the outlook for oil prices remains subject to ongoing market volatility and uncertainty.

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