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Samsung Takes $10 Billion Hit to End Galaxy Note 7

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  • Samsung Takes $10 Billion Hit to End Galaxy Note 7

Samsung has killed off the Galaxy Note 7 in the hope of limiting the fallout from its exploding smartphone fiasco.

The South Korean firm decided Tuesday to permanently halt sales and production of the Galaxy Note 7 just hours after telling customers to stop using all versions of the smartphone. Its stock plummeted 8% in Seoul, wiping about $17 billion off the company’s market value.

The high-end phone was supposed to do battle with Apple’s (AAPL, Tech30) iPhone 7, but instead ended up doing serious damage to Samsung’s reputation.

Analysts say Samsung’s (SSNLF) move to ditch the Note 7 entirely would be costly — it could put a $9.5 billion dent in sales and erase $5 billion in profits, according to one estimate. But the risk of prolonging the agony was worse.

“It’s a painful move but perhaps not an entirely bad one in the grand scheme of things, as it helps isolate and contain the bad perception to that specific product rather than spreading fear that all Samsung phones might explode,” said Bryan Ma, vice president of device research at IDC.

The credibility of the world’s biggest smartphone maker was on the line after a series of missteps.

It was forced to recall about 2.5 million Note 7s in early September, just two weeks after the phone was launched, saying faulty batteries were causing some to burst into flames. It then started to issue replacement phones but a number of customers reported that those devices were also catching fire, including one aboard a passenger jet.

Samsung is now scrambling to limit the damage from one of the biggest smartphone recalls ever.

Identify the problem

Top priority will be to establish what exactly went wrong. The company initially blamed problems with a battery from one supplier. Experts say they believe a design flaw may have been responsible.

“The discontinuation signals that the root of the problems does not lie in the production errors, but possibly in the product design,” said TuanAnh Nguyen, a research analyst at Canalys.

Mark Newman, a Bernstein analyst who covers Samsung, said the battery explanation did not add up.

“There appears to be something else at play,” he said.

Come clean quickly

Once it’s figured out the root cause, Samsung needs to be upfront with its customers. Otherwise the failure of the Note 7 could hurt sales of other Samsung phones and products.

“Users are scared to use Samsung at all,” Ma said. “Samsung said they fixed it, but the problems keep happening.”

Unless that impression can be corrected fast, the release of its next Galaxy S series model, which is expected early next year, could be tarnished.

“Honesty and transparency is needed to repair the damage to its brand image,” said Nguyen. “Failure to do so will create long lasting repercussions on its other product lines,” he added, suggesting the company may even have to drop the Note branding altogether.

Provide compensation

Samsung told customers in South Korea on Tuesday that they will be able to exchange their Note 7 for another smartphone. The exchange program will begin on Thursday and run through the end of the year.

It was not immediately clear what customers in other markets could expect in terms of a replacement or compensation. Analysts say as many as two million devices may still be in use around the world.

Analysts at Nomura estimate ditching the Note 7 could mean $9.5 billion in lost sales and wipe out $5.1 billion of profit.

But Samsung, which has a market value of about $194 billion and annual sales of $179 billion, should be big and profitable enough to weather the loss of one model.

“The majority of Samsung’s profits are now generated outside of phones, predominantly from their strong component divisions,” Newman said. “And within the handset division, the Note line is not the main driver of profit.”

Is the CEO and Founder of Investors King Limited. He is a seasoned foreign exchange research analyst and a published author on Yahoo Finance, Business Insider, Nasdaq, Entrepreneur.com, Investorplace, and other prominent platforms. With over two decades of experience in global financial markets, Olukoya is well-recognized in the industry.

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Energy

Dangote Refinery Denies Legal Battle With NNPCL, Others, Reveals Plan to Withdraw Old Case From Court

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Dangote Refinery has denied reports of filing a lawsuit against the Nigerian National Petroleum Corporation Limited (NNPCL), Aym Shafa Limited, A. A. Rano Limited, T. Time Petroleum Limited, 2015 Petroleum Limited and Matrix Petroleum Services Limited, as widely reported.

Dangote made this known in a statement published via its official X handle on Monday.

A viral report alleging that Dangote filed a suit against the NNPCL and five other companies over the importation of petroleum products emerged online sparking a huge controversy.

Reacting to the viral report, the Group Chief Branding and Communications Officer of Dangote Group, Anthony Chiejina, via the statement denied any legal battle with the NNPC.

According to Dangote, the alleged report was an old one and would be fully and formally withdrawn when the matter comes up in court next year.

Dangote revealed that after the president’s directive, they have been in discussions with all parties involved.

Dismissing that no party has been served with court notice, Dangote emphasized that the discussions have made significant headway and there were no intentions of going to court.

The statement read, “This is an old issue that started in June and culminated in a matter being filed on September 6, 2024.

“Currently, the parties are in discussion since President Bola Tinubu’s directive on Crude Oil and Refined products sales in Naira Initiative, which was approved by the Federal Executive Council (FEC).

“We have made tremendous progress in that regard and events have overtaken this development. No party has been served with court processes and there is no intention of doing so. We have agreed to put a halt to the proceedings.

“It is important to stress that no orders have been made and there are no adverse effects on any party. We understand that once the matter comes up January 2025, we would be in a position to formally withdraw the matter in court.”

Investors King reported that following Dangote’s failure to meet petroleum demand by marketers in the country, the oil dealers returned to their former mode of buying the product outside the country and shipping them into Nigeria for sale.

According to the marketers, the move was an effort to save the country from fuel scarcity which Dangote’s inability to meet the supply demand may push the country into.

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Gold

Gold Soars to Record $2,740/oz as Investors Seek Safe Haven Amid Economic Uncertainty

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Gold surged to a new all-time high of $2,740/oz, reflecting heightened demand by genuine buyers who are actively building positions, signaling confidence in gold’s value preservation over time.

The metal’s appeal lies in its ability to provide stability in a relativity fluid macroeconomic environment. With the U.S. election on the horizon, investors are preparing for potential market shifts, which could sustain gold’s upward momentum.

Regardless of the election outcome, expanded fiscal spending appears unavoidable. A red sweep could prioritize defense spending and traditional energy investments while a blue sweep may bring more expansive social programs and green energy investments.

Both scenarios point toward fiscal expansion, which may pressure the U.S. dollar over time, thereby enhancing the appeal of gold.

As Asian currencies remain sensitive to dollar movements, we could see increased demand for gold from these markets as investors seek value protection amidst currency fluctuations.

Gold’s strong rally could extend further toward $2,800-$2,900/oz in the coming months, especially if geopolitical risks persist or market participants anticipate slower monetary tightening.

However, periods of consolidation might occur, especially if higher bond yields temporarily reduce gold’s allure.

Still, buying interest seems well-established, with many investors adopting an accumulate-on-dips approach. If volatility remains elevated and fiscal policies continue expanding, gold’s role as a long-term store of value may solidify further, potentially paving the way for new highs.

Written by Ahmad Assiri Research Strategist at Pepperstone

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Crude Oil

Oil Prices Jump 2% as Israel Heightens Attack in Middle East

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Oil prices traded 2 percent higher on Monday as the fight in the Middle East ragged on amid heightened Israel retaliation against attacks by Iran earlier this month.

Brent crude rose by $1.23 or 1.68 per cent to close at $74.29 per barrel while the US West Texas Intermediate (WTI) crude was $1.34 or 1.94 per cent higher at $70.56 a barrel.

On Monday Israel reportedly attacked hospitals and shelters for displaced people in the northern Gaza Strip as it continued its fight against Palestinian militants.

International media also reported that Israel carried out targeted strikes on sites belonging to Hezbollah’s funding arm in Lebanon.

Meanwhile, the US Secretary of State, Mr Antony Blinken said the Israel ally will push for a ceasefire as he embarks on a journey to the Middle East.

According to the US State Department, the American government will be seeking to kick-start negotiations to end the Gaza war and ensure it also defuses the possibility of escalation in Lebanon.

Mr Amos Hochstein, a US envoy, will hold talks with Lebanese officials in the Lebanon capital, Beirut on conditions for a ceasefire between Israel and Hezbollah.

Support also came from China, as the world’s largest oil importer cut its lending rate as part of efforts to stimulate the country’s economy and offer investors relief.

This development will soothe worries after data showed that China’s economy grew at the slowest pace since early 2023 in the third quarter, fuelling growing concerns about oil demand.

The head of the International Energy Agency (IEA), Mr Fatih Birol on Monday said China’s oil demand growth is expected to remain weak in 2025 despite recent stimulus measures from the government.

He said this is because the world’s second-largest economy has continued to accelerate its Electric Vehicles (EV) fleet and this is causing oil demand to grow at a slower pace.

Meanwhile, Saudi’s state oil company, Aramco remains fairly bullish in comparison as its Chief Executive Officer (CEO), Mr Amin Nasser said there is more demand for chemical projects on the sidelines of the Singapore International Energy Week conference.

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