Standard Chartered Bank Nigeria Limited says it remains positive on Nigeria and other African countries’ long-term growth opportunities.
The lender said it would, therefore, continue to invest into its areas of strength on the continent.
In a statement on Sunday, the United Kingdom-based lender said it was planning to step up investments and leverage its unique footprint and international banking expertise to drive growth in Africa and Nigeria.
Through a new brand campaign, ‘Here for Africa’, the bank said it was reiterating its commitment to investing in Africa’s future, and continuing to support key growth sectors across local economies, including infrastructure, telecommunications, transport, retail and trade.
Under the bank’s refreshed global strategy, announced late last year, the lender spoke about its heightened focus on Africa, seeking to grow its business across all markets, with a keen focus on corporate and commercial segments.
The Regional Chief Executive Officer, Africa and Middle East, Standard Chartered, Sunil Kaushal, who spoke at the regional launch of the Africa-focused campaign, said, “Africa is an integral and a valuable economic partner region within our unique footprint across the region, Asia and the Middle East.
“This campaign is about our show of commitment and confidence in a continent that we have been in for over 150 years. We consider ourselves truly African – every one of our sub-Saharan CEOs is African; our people who lead and manage our strategy are African, and our strategy is tailored to suit Africa’s specific trends and business dynamics.”
