Facebook on Friday reaffirmed Nigeria as its biggest market in Africa.
As internet users in Nigeria shot up, so is the popularity of social media giant, Facebook in the last three years. New data released by Facebook while celebrating its 12 years indicates 16 million people in Nigeria visit Facebook every month.
Edging out South Africa 12 million monthly users and Kenya 4.5 million.
The report shows 7.2 million users from Nigeria visit Facebook on a daily basis, with 97 percent of them accessing the platform via mobile devices.
“Nigerians are sophisticated mobile users and this sophistication is increasing fast—people are ahead of businesses,” said Nunu Ntshingila, head of Africa for Facebook.
Nigeria’s rapid internet growth is expected to continue to open up opportunities to generate substantial revenues for both Nigerian entrepreneurs and Facebook, as a result the social network giant is looking to deepen its partnership with Nigerian businesses.
According to Nunu Ntshingila
“This is the year we deepen our partnerships with Nigerian businesses. We’re committed to Nigeria, and during this visit we shared insights with our business and agency partners on how to deliver personalised marketing, at scale, where people are – on their mobile phone. We want to make sure Nigeria – its people, its agencies and its businesses – realise the opportunity that technology and mobile bring.
We know the mobile platform people use the most in Nigeria is Facebook and up to 77% of Nigerians on Facebook use their mobile device to discover new products and services. Nigerians are sophisticated mobile users and this sophistication is increasing fast – people are ahead of businesses, and we’re here to help businesses create mobile-first solutions to grow their business.”
Though Facebook is popular in Nigeria and Africa as a whole but its revenues are still modest according to Facebook’s fourth quarter earnings for 2015. Africa and South America generate revenue of just $1.22 per user, while Facebook generate 11 times that amount in North America.
The social media giant is hoping to increase its users in the continent through its widely publicized internet.org initiative of using satellite to beam internet to users.
Air Peace, Nigerian Breweries Partner on Gulder Ultimate Search
The Nigerian Breweries Plc, the orgniser of Gulder Ultimate Search reality television show has partnered with Air Peace, Nigerian leading airline, for the 12th season of the show.
Air Peace join forces with Gulder Ultimate Search to reward “the winner and contestants with exciting prizes when the show premieres on screens in October 2021 for the 12th season.”
Speaking about the collaboration, the Chairman of Air Peace, Barrister Allen Onyema, said: “We’re so excited to be partnering with such an iconic show. Through this partnership, we will support the tenacity, and resilient spirit of young Nigerians who have shown to always find a way out of any difficult challenge life throws at them. It is our way of cheering Nigerian youths on to success. The Gulder Ultimate Search aligns with one of the founding principles of Air Peace- youth empowerment.”
Responding, the Marketing Director of Nigerian Breweries, Emmanuel Oriakhi, said: “We are so thrilled to have these two great Nigerian brands supporting Gulder Ultimate Search. And we look forward to the hugely exciting opportunities the partnership will present to contestants and viewers of the show.”
The partnership announcement follows the unveiling of Gulder Ultimate Search, GUS, contestants on Sunday, September 26, 2021.
“After a stellar 11-season run from 2004 to 2014, Gulder Ultimate Search, Nigeria’s first reality TV show, is returning to the screens in October 2021 with ‘The Age of Craftsmanship’ as the theme of the 12th season”, the organisers said.
Since its debut in 2004, GUS has delivered some of the most memorable TV moments of the last two decades and launched the careers of many film and TV stars including Kunle Remi, Dennis Okike, Chris Okagbue, Uzor Osimkpa, Chinedu Ubachukwu, and many more.
3,000 Passports Ready for Collection at Ikoyi Passport Office — Official
The Nigeria Immigration Service (NIS), Ikoyi Passport Office, Lagos, says 3,000 passports are ready for collection.
Deputy Controller, Mr Ibrahim Liman and Passport Control Officer (PCO) in charge of office, confirmed the figure to the News Agency of Nigeria (NAN) on Monday.
Liman said that the office had put calls to applicants whose passports were ready for collection.
NAN reports that to meet applicants demand, the passport office had extended its working days to include Saturdays and Sundays.
Liman, however, said the need for discreet investigation to determine the eligibility of applicants might delay the timely release of the passports.
Oleksandr Usyk Defeats Anthony Joshua to Emerge the New Heavyweight Champion of the World
Oleksandr Usyk, Ukrainian undefeated unified Cruiserweight of the world, defeated Anthony Joshua in a largely one sided fight in Tottenham, United Kingdom.
The Ukrainian won unanimously on the three scorecards, 117-112, 116-112 and 115-113, to emerge the new heavyweight champion of the world.
Anthony Joshua was outboxed and outclassed from the very first round to the 12th round. Flat footed in the first half of the fight and seems confused and lost with Usyk’s classic movements, jab and the aggressiveness expected from Anthony Joshua.
Usyk was the one that imposed himself on Anthony Joshua and consistently push the former champion back while touching him with jabs.
Joshua was slower – although clearly more powerful – and he did hurt Usyk at times but not enough to break the Ukrainian confidence.
Usyk, in the final round, looks bouncier, more mobile, while Joshua seems to know that he needs to try and unload a big shot or two and knock this man out to have any chance. But it was Usyk who keeps coming forward and forces the former champion on to the back foot.
Joshua ducks and dives as Usyk, who is such an awkward figher, keeps coming forward and keeps throwing shots. Joshua winds up a big right hand but misses. The two trade blows before the bell and Joshua is rocked! Joshua was nearly knocked out in round 12.
Anthony Joshua’s manager, Eddie Hearn, who spoke after the fight said: “I spoke to him … obviously it was a tough fight, a gruelling fight … a devastating defeat. Congrats to Usyk, what a fighter, the better man won. The danger was you overthink it and try and be too technical and don’t use your attributes … it was all the things you worry about against a fighter like Usyk. No complaints from AJ, he’ll get up, and he’ll go again. This was just being beat by a better man on the night.”
Chris Eubank Jr, who works as Skysport pundit for the fight, said “I’m gobsmacked, flabbergasted … I didn’t see the fight going that way at all. It’s only his [Usyk’s] third heavyweight fight. It was a masterclass. One of the biggest statements in boxing for a very long time. Full credit to the guy.”
“It was just a boxing clinic,” adds another pundit.
Delighted former Ukrainian world’s heavyweight champion, Vitali Klitschko, told Sky: “Excellent fight … very clever. I’m very happy. Actually he did a perfect job.” Usyk then arrives on the scene during the interview and Klitschko congratulates him heartily.
Anthony Joshua is now had 26 fights with 24 wins (22 KO) and 2 losses.
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