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Facebook Affirms Nigeria as its Biggest Market in Africa

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Facebook on Friday reaffirmed Nigeria as its biggest market in Africa.

As internet users in Nigeria shot up, so is the popularity of social media giant, Facebook in the last three years. New data released by Facebook while celebrating its 12 years indicates 16 million people in Nigeria visit Facebook every month.

Edging out South Africa 12 million monthly users and Kenya 4.5 million.

The report shows 7.2 million users from Nigeria visit Facebook on a daily basis, with 97 percent of them accessing the platform via mobile devices.

“Nigerians are sophisticated mobile users and this sophistication is increasing fast—people are ahead of businesses,” said Nunu Ntshingila, head of Africa for Facebook.

Nigeria’s rapid internet growth is expected to continue to open up opportunities to generate substantial revenues for both Nigerian entrepreneurs and Facebook, as a result the social network giant is looking to deepen its partnership with Nigerian businesses.

According to Nunu Ntshingila

“This is the year we deepen our partnerships with Nigerian businesses. We’re committed to Nigeria, and during this visit we shared insights with our business and agency partners on how to deliver personalised marketing, at scale, where people are – on their mobile phone. We want to make sure Nigeria – its people, its agencies and its businesses – realise the opportunity that technology and mobile bring.

We know the mobile platform people use the most in Nigeria is Facebook and up to 77% of Nigerians on Facebook use their mobile device to discover new products and services. Nigerians are sophisticated mobile users and this sophistication is increasing fast – people are ahead of businesses, and we’re here to help businesses create mobile-first solutions to grow their business.”

Though Facebook is popular in Nigeria and Africa as a whole but its revenues are still modest according to Facebook’s fourth quarter earnings for 2015. Africa and South America generate revenue of just $1.22 per user, while Facebook generate 11 times that amount in North America.

The social media giant is hoping to increase its users in the continent through its widely publicized internet.org initiative of using satellite to beam internet to users.

CEO/Founder Investors King Ltd, a foreign exchange research analyst, contributing author on New York-based Talk Markets and Investing.com, with over a decade experience in the global financial markets.

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LuckyBet Unveils Mobile Agent

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LuckyBet- Investors King

In a bid to empower Nigerians, LuckyBet has launched the LuckyBet Mobile Agent.

Announcing the new initiative recently, its Marketing Manager, Anthony Onyemauwa, disclosed that the business initiative was designed to reduce the barrier to entry of becoming a sports-betting agent, and give access to more Nigerians who have less than one hundred-thousand-naira start-up capital to play in the fast-growing sports-betting industry.

“Our desire has always been to help all our stakeholders create wealth, either as punters or agents by creating a platform that enables them to create their own luck, and their wealth, hence our pay-off line, to ‘Get Lucky, Get Rich.’

“The LuckyBet Mobile Agent initiative is not only an expression of this commitment, but also a call for all able-bodied men and women who have access to a laptop, a table and chair, and space, to take charge of their individual destiny by seizing this opportunity offered by our LuckyBet Mobile Agent initiative, disruptive initiative,” Onyemauwa said.

“LuckyBet Mobile Agents are guaranteed to earn up to N200,000 monthly, in addition to weekly sales bonuses, and is open to youths, young graduates, employed people looking for a business to invest in, male and female, who can read and write, know how to operate their laptop, and have a strong desire to be financially independent and create their own wealth, and destiny.”

Onyemauwa explained that the Mobile Agents would be provided with the most comprehensive branding for those with kiosks, and huge umbrellas for shade for those without kiosks, thermal printers to print out betting coupons, branded collaterals such as t-shirts, jotters, pens, wrist bands, banners, massive marketing support across all media, and top-notch training and business support to ensure that they achieve their business goals and dreams.

Licensed by the National Lottery Regulatory Commission and Lagos State Lotteries Board and widely acclaimed by punters as one of the most reliable online betting platforms in Nigeria, Luckybet is committed to empowering all her stakeholders to create their luck, and their wealth, hence to their pay-off, Get Lucky, Get Rich.

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Facebook Partners With Reuters to Launch Free Online Course for Journalists

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Digital Journalist - Investors King

The Facebook Journalism Project has partnered with Reuters to launch a free online training programme for Journalists, called the Reuters Digital Journalism Course.

The Project works with publishers around the world to strengthen the connection between journalists and the communities they serve. Its training, programs, and partnerships work by: investing in organizations that fund quality journalism; training newsrooms globally; and partnering with publishers and nonprofits to combat misinformation, promote news literacy, and improve journalism.

Reuters developed the free online course curriculum after its Digital News Report found more people were using social media to access news. It focuses on digital news gathering, verification and reporting, and publishing on social media. It also covers wellness and resilience training while reporting.

According to Facebook, the course is aimed at both seasoned journalists and industry newcomers. Upon completing the course, participants will receive a certificate.

“At Facebook, we’re grateful to journalists across Africa who are working hard to keep their communities informed about the issues that matter,” Jocelyne Muhutu-Remy, Strategic Media Partnerships Manager, Sub-Saharan Africa said. “The Facebook Journalism Project will assist our region’s journalists in developing strong fundamental knowledge as they navigate the rapidly changing digital news landscape.” Muhutu-Remy added.

This Digital Journalism Course aims to support journalists across English speaking countries in Sub-Saharan Africa to build a strong foundation in digital reporting and editing.

“With news media firmly in the digital age, being able to use digital platforms safely and effectively is essential,” Reuters Executive Editor Gina Chua said in a statement.

“The Reuters Digital Journalism Course offers best practices from Reuters journalists around the world to provide the foundation for sound journalism, whether you’re a budding journalist or a seasoned one looking for a refresher.”

To sign up for the course, you must create an account on the Reuters Digital Journalism course website. The course is also available to journalists from other parts of the world.

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Konga Travel Unveils Mega Summer Deals

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Konga Travel Mega Summer Deals- Investors King

Konga Travel and Tours, Nigeria’s frontline travel booking agency, is offering flyers the best travel packages to choice summer destinations around the world, in addition to putting its considerable expertise at their disposal in aiding them to process their visa and passport requirements.

The development serves as good news for millions of Nigerians in search of attractive travel deals for their summer vacations.

Top on the bill is a special offer on Virgin Atlantic for prospective travelers to the United Kingdom. Added to the attractive pricing offered by Konga Travel for this destination, each flyer who purchases a ticket automatically wins a free voucher to shop on Konga.

Further bound to excite flyers is a number of comprehensive and affordable summer packages to exotic locations such as Dubai, Zanzibar, Kigali, Mombasa and Nairobi.

For these locations, Konga Travel is offering a one-month visa, up to a week’s accommodation, daily breakfast, airport drop-off/pick-up and a tour of some of the most memorable sites in each location for travelers at unbelievable prices, starting from N564,731. Interestingly, the package also covers flights to each location (except Nairobi).

Also, Konga Travel is offering mouth-watering prices to Dubai, UAE and Seoul, South Korea as well as s number of destinations in the United States, including Houston, New York, Atlanta, Chicago and Washington D.C.

Eric Nana, VP, Konga Travel, says the summer deals being extended by the company are unmatched in the market, adding that the initiative is borne out of the desire to continually offer customers premium service and satisfaction.

‘‘Konga Travel is renowned for going over and beyond to ensure customer satisfaction. Right from inception, this is what we have been known for. Indeed, it is a factor that has made us stand out in the market. This is what we are putting on the table once again with these juicy summer vacation packages for our customers.

‘‘These deals have been carefully put together to deliver great value without burning a hole in our customers’ pockets. Also, you can rest assured that on Konga Travel, you can find the best prices for any local or international destination you may have in mind. I urge all intending travelers to check out the prices and offers on the website before making a decision,’’ he concluded.

Having emerged on the scene a little over two years ago, Konga Travel – which was recently named the Most Innovative Agency by the global airline, Virgin Atlantic, as well as Travel Agency of the Year at the 2020 Beacon of ICT (BoICT) Awards – has distinguished itself.

Within a short space of its existence, the company has grown nearly 25 percent on a month-on-month basis, acquired all the requisite and major travel certifications and rolled out multiple physical store locations nationwide.

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