- Unity Bank Unveils New Brand Ambassador
As part of its drive on retail banking, particularly targeting the youth market, Unity Bank Plc is poised to launch a product specifically designed for the younger generation in the 18-35 years age bracket.
As a result, the bank said it was collaborating with Adekunle Gold, a multiple award-winning singer, song writer, and creative designer as its youth brand ambassador.
A statement from the bank’s Head of Retail Banking and SME, Mr. Funwa Akinmade, indicated that, “The choice of Adekunle Gold is a strategic partnership aimed at defining and reinforcing the bank’s brand in the youth space through value creation, product innovation and creative marketing initiatives targeted at impacting the unique lifestyle of youths and encouraging the right behaviour.”
Reacting to the development, Gold was quoted as saying, “I am excited about this partnership because it is a platform to reach teeming youth audience, who are largely a core of my fan base by bringing them to the frontline of financial service offerings from Unity Bank, an institution that seeks to support their aspirations.’’