Reducing Patronage of Imported Goods’ll End Recession – Jumia

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  • Reducing Patronage of Imported Goods’ll End Recession

The Head of Business Development, Jumia Nigeria, Mr. Bili Sule, has said that a reduction in the support and patronage of imported goods will improve Nigeria’s economy and bring an end to the current recession.

Sule stated this during a recent launch of Jumia Local, a new corporate initiative to promote made-in Nigeria products.

A statement from Jumia quoted Sule as saying, “To build sustainable and healthy economy for Nigeria, we need to focus less on imported goods and more on products made in Nigeria. ‘The change campaign’ starts with each and every one of us and Jumia is committed to playing a significant part to promote our nation’s products.

“We encourage Nigerians to shop smarter by buying locally-made products instead of imported alternatives. It is better for your pocket and better for our economy.”

According to the statement, the new initiative consists of a dedicated store where customers can buy quality products made or assembled in Nigeria and it will serve as a platform for Nigerian entrepreneurs to sell their products.

It read in part, “Under the new initiative, entrepreneurs will have an opportunity to sell their locally-made products on Jumia website at zero per cent commission and have their products listed in a dedicated store. This means the entrepreneurs keep 100 per cent of the proceeds from their sales for the first six months.

“Jumia will also help local vendors leverage Jumia’s daily website of about one million people by promoting the vendors’ products through online and offline channels. Jumia is working with key government and institutional partners to create a supportive ecosystem around entrepreneurs who produce locally, to provide them with access to resources and training for business growth, access to funding, marketing, branding and others.”

About the Author

Samed Olukoya
Samed Olukoya is the CEO/Founder of, a digital business media, with over 10 years experience as a foreign exchange research analyst and trader.

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