Recession’ll Not Hinder Black Friday Sales – Jumia

Black friday
  • Recession’ll Not Hinder Black Friday Sales

The Chief Commercial Officer, Jumia Nigeria, Thomas Simonet, has said that the economic recession will not impede sales on the company’s platform in the forthcoming Black Friday.

Simonet stated this on Monday, ahead of Jumia’s Black Friday, saying though the beginning of the year had been tough, “there still lays an opportunity as some vendors are more eager to have more sales channels to earn more income.”

He also said, “Some customers have delayed their sales with the expectation for a fall in prices of commodities. However, this Black Friday will serve as a channel for vendors to make more sales and money; and shoppers to purchase commodities at low rates.”The Country Manager, Jumia Nigeria, Tolu Yanwah, said, “Black Friday is special for it offers a lot of discount, offering the platform for the customer to purchase many goods at a lower rate and the vendors can sell in large volume.”

On the discount sales, she said that negotiations had been made to ensure good stocks were got at the best prices.

“On operational management, we have entirely moved to full market place operations, which means that market place is roughly 80 per cent of our entire business; so, we have very good partnership and relations with the vendors and better assortment on our website,” the Jumia Nigeria country manager said.

The company’s Acquisition and Relationship Manager, Damola Ajayi, said, “The concept of Black Friday is based on customer and vendor experience.”

He, therefore, urged shoppers to save up, “as this year offers a lot more, since there is going to be a build-up up until the final day for customers to cash in on missed days.”

The Head, Public Relations and Communications, Ojuola Asuquo, said that Jumia was targeting six million visitors on its website for its Black Friday.

“There were two million unique visitors from the one-day sales of Black Friday last year. However, since this year is for 12 days, we are expecting the figure to be more and our estimate is six million,” she added.

About the Author

Samed Olukoya
Samed Olukoya is the CEO/Founder of, a digital business media, with over 10 years experience as a foreign exchange research analyst and trader.

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