- Playfre Launches Distribution Arm, SongRoute
Playfre, African music streaming startup, has launched a music distribution arm, SongRoute, to help African artists monetize their creative contents.
The company CEO, Chika Nwaogu, said: “Playfre is growing rapidly by the day and this pleases me. I want to use this to help struggling artists out there to get their music across the continent to listeners that matter the most. With SongRoute I think this will be possible as we intend not to only to get their songs across the globe but to also promote them on our platforms to give them maximum exposure.”
This was after the launch of myPlayfre, a platform introduced to enhances the sale of music online without music aggregator.
“With this, African artists will quickly be able to get their songs on Playfre and over 400 plus more music stores across the globe for free” Chika Nwaogu stated.
The startup that launched on May 1, 2019, with over 45 million songs in its database, has amassed over 150,000 streams and around 2,000 registered users within the first two months of operation.
“SongRoute offers a range of promotional services to African artists that sign up to their platform which includes Global Music Distribution, Playlist Pitching, iTunes Carousel Pitching, YouTube Monetization, Piracy Protection, Marketing and many more.”
“Launched in both Kenya and Nigeria, SongRoute will not only help African artists get their works across the globe but will also leverage on its fast-growing music platform Playfre to push their music across the continent,” Nwaogu added.