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How to Get The Most Out Of Trade Shows



  • How to Get The Most Out Of Trade Shows

Trade shows provide prospective buyers with a chance to see what sellers in a particular industry have to offer. Typically, retailers who attend these types of events use the opportunity to showcase their latest wares and innovations.

Although attending trade shows can be a great way to connect with new buyers, it can be a little bit hard to stand out from the crowd. Fortunately, there are some ways that you can make your booth as eye-catching and effective as possible. Try using these tips to capture the attention of attendees as they pass by:

  1. Choose the Right Location for Your Booth

Although premium locations usually come with a premium price tag at trade shows, it may be worth paying extra to get one of the most visible spots.

If you are planning on going this route, make sure to reserve your space as early as possible. That way, someone else won’t get the spot you want before you have a chance to. The best spots usually go quickly, which is why it is important to make your reservation as far in advance as you can.

If you are planning on becoming a regular participant in a trade show that occurs annually, you may want to talk to the event organizer to see if you can reserve one of the best spots on a recurring basis.

  1. Make Your Booth as Attractive as Possible

People are drawn to tradeshow booths that are as eye-catching as possible. Usually, that means using vibrant colors and innovative designs. The more creative and attractive your booth is, the more likely people are to check out what you have to offer.

Make sure that your booth looks good no matter which direction you approach it from. You should use signs, roller banners and imagery to make it easy for people to tell at a glance what your business is all about.

  1. Create a Welcoming Environment

Along with making your booth attractive, you should also find ways to make it welcoming. The people who operate the booth should be friendly and approachable.

You should also make a variety of different promotional materials available. For instance, you should have printed materials like brochures on hand that people can take with them. You should also consider having videos running that people can watch to learn more about your products or services.

Always have someone available who can talk to visitors and answer any questions that they may have.

  1. Consider Bringing in a Host

If you really want your booth to stand out, you may want to hire someone to act as a host for the people who drop by.

For instance, hiring a spokesmodel or a performer can allow you to provide entertainment for your visitors while at the same time answering their questions.

  1. Consider Offering Special Promotions

During the tradeshow, you should offer limited-time specials. Make sure to prominently advertise these specials to encourage people to take action. Don’t forget to remind people that the special ends when the show ends so that they don’t wait too long and miss out.

  1. Hold a Contest

If you really want to generate a lot of buzz about your business, consider holding a contest during the tradeshow.

For instance, you could allow people to enter the contest by providing you with their contact information or by leaving behind a business card. This is an easy way to build a list of leads while at the same time getting people to notice your business.

  1. Provide Refreshments

If you have ever attended a tradeshow, you know that it can be quite tiring. By the time you have walked around for hours checking out all of the booths, you can start feeling a bit exhausted.

One way to help people overcome this problem is by providing refreshments at your booth. For instance, you could hand out bottled water that has labels that are branded with your business information.

  1. Give Away Valuable Information

You can position yourself as an authority in your field by giving away information to people attending the tradeshow. Handing out publications that feature some of the latest research in your industry or information on some of the newest innovations can go a long way toward giving people the impression that you are an industry leader.


CEO/Founder Investors King Ltd, a foreign exchange research analyst, contributing author on New York-based Talk Markets and, with over a decade long experience in the global financial market.

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Seplat Appoints Emeka Onwuka as CFO, Executive Director



Seplat Named Emeka Onwuka as CFO and Executive Director

Seplat Petroleum Development Company Plc has appointed Mr. Emeka Onwuka as the Chief Financial Officer (CFO) and Executive Director of Seplat, effective from August 1, 2020.

In the statement signed by Mrs. Edith Onwuchekwa, Company Secretary and Chief Governance Compliance Officer, and released through the Nigerian Stock Exchange, Mr. Onwuka has more than 30 years of experience in financial services within Sub-Saharan Africa.

“He has acted as the voice and face of major financial institutions in Nigeria as former Group Managing Director /CEO of Diamond Bank Plc and former Chairman of Enterprise Bank Limited. Mr Onwuka is a Partner at Andersen Tax Nigeria and holds various Board positions as Chairman; FMDQ Securities Exchange Limited; Director FMDQ Holdings Limited; Director, Ecobank Nigeria Limited; and Director, Bharti Airtel Nigeria,” the Company stated.

“Mr Onwuka received his B.SC. in Political Science from the University of Nigeria, Nsukka and holds an MBA from the University of Benin. He is a Chartered Accountant, a Fellow of the Institute of Chartered Accountants of Nigeria, a Fellow of Chartered Institute of Taxation of Nigeria. He has attended executive programs at the Lagos Business School, Wharton Business School and Harvard Business School.

“Mr. Onwuka holds the Nigerian National Honour, Officer of the Order of the Niger (OON). The Board of Seplat is confident that the wealth of knowledge and experience he brings will be a great addition to the Company.

“This announcement is being made in accordance with Rule 4 of the Nigerian Stock Exchange Amended Listing Rules.”

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TAJBank Joins e-Commerce Giants- Launches Nigeria’s 1st Ethical Online Mall



TaJBank E-commerce

TaJBank Launches Ethical Online Mall

Abuja Nigeria July 8th, 2020  Nigeria’s most innovative Non-Interest Bank, TAJBank, has announced the highly anticipated launch of TAJMall, the nation’s first ethical online shopping mall.

The highly anticipated launch of the e-commerce site, which held recently, is coming closely on the heels of the commencement of its Agency Banking Network which began in June across thirteen (13) states in the country.

To celebrate this milestone, the brand will be holding a week long TAJMall campaign from 6th – 11th July 2020 to sensitize and also reward its new customers to its platform.

“This is a great milestone as we present a fully customer focused e- commerce platform offering 100 percent authentic brands from highly vetted vendors. Our mission is to rebuild trust in the online shopping niche, hence the emphasis on our platform being an ethical shopping mall. We want to deliver on our promise and make this an enjoyable and safe experience not just for our customers, but also for our numerous trusted vendors as well,” said Founder/COO TAJBank, Hamid Joda.

“Our customers place absolute trust that goods will be delivered exactly as requested, and we do not take that trust lightly, he added.

The brand expressed commitment to continuously deploy technological tools on it’s new e- platform to maintain optimal customer service delivery and ensure shopping on TAJMall remains a productive and hassle free experience.

Customers who log onto the platform (or download the app), will have the opportunity to enjoy massive price slashes, shopping coupons, free shipping and other incredible offers. The Bank also intends to offer financing to its customers who shop on the mall.

“Well beyond our exciting line up of activities, they are assured the highest level of value each time they make a purchase on TAJMall. Our marketing insights have shown that there is an increasing need to match the kind of variety in product offerings that customers yearn for with the exceptional shopping experience that may at times be lacking. We aim to make that an unmatched experience right from the moment our customers visit our mall to the receipt of their items,” affirmed Co-Founder/CMO, Mr Sherif Idi.

Customers shopping on TAJ Mall are guaranteed 100% authenticity, official warranties from the brands, and a 5 day return policy at no extra cost to the customer.

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Warren Buffet to Give Out Another $2.9bn, Total Donations Now $37bn



Warren Buffett's Donations

Warren Buffet Gives Away $2.9bn, Total Donations Now $37bn

Oracle of Omaha, Warren Buffet, has announced his yearly charitable donations to the five philanthropies he picked to donate most of his fortune to.

The billionaire plans to give out 15.9 million class B shares of Berkshire Hathaway worth $2.9 billion to the five philanthropies. This will bring his total philanthropic donations to $37 billion since 2006.

Warren Buffett

Buffet, who has promised to give away about 99 percent of his fortune, still hold 248,734 Class A shares of Berkshire valued at around $67.5 billion.

However, before he began given out his shares, Oracle of Omaha held 474,998 Class A shares of Berkshire, which would have worth about $129 billion as of today.

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