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Facebook Claims its App Drives SMEs’ Revenue

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  • Facebook Claims its App Drives SMEs’ Revenue

Digital platforms are increasingly becoming vital to the growth of Small and Medium Scale Enterprises (SMEs) in Nigeria.

Facebook, in its recent Economic Impact Study, discovered that using its platform to trade has enhanced significant growth in the revenues of SMEs across the country.

According to the study, 91 per cent of businesses surveyed outlined the increased demand for their company’s goods/services, not only in their home country, but further afield.

The study, conducted in partnership with Morning Consult Brand Intelligence, sampled over 1,000 SMEs across some sectors, including technology, services, manufacturing, retail and healthcare. Highlighting how communities like SMEs in Nigeria use the platform, and the effectiveness of social media as a growth tool, the results provided some interesting insights into usage and potential opportunities for local businesses.

Commenting on the research, SMB Sales Manager EMEA Abi Williams said: “With rising access to the internet across Nigeria and the low cost of smartphones, digital platforms such as Facebook’s family of apps have become incredible mechanisms to build communities and foster relationships. With more SMEs leveraging digital tools to communicate and engage with existing and potential customers, there has never been so many opportunities to maximise growth and connect with relevant customers locally and globally.”

Meanwhile, Facebook has announced the launch of Facebook Community Leadership Programme, a global initiative that invests in people building communities. The platform will commit millions of dollars to the programme, including up to $10 million in grants that will go directly to people creating and leading communities.

In addition, Facebook introduced new tools for group administration and the expansion of the company’s London-based engineering team, which builds technology to help keep people safe on Facebook.

Head of Groups and Community, Jennifer Dulski and Vice President, Product Partnerships Facebook, Ime Archibong, made the announcement at a forum tagged: Facebook Communities Summit Europe in London.

Community leaders often tell Facebook that with additional support they can have more impact. The Facebook community leadership programme is designed to empower leaders from around the world, who are building communities through the Facebook family of apps and services.

It includes: Residency and Fellowship opportunities, training, support and funding for community leaders from around the world.

Up to five leaders will be selected to be community leaders in residence and awarded up to $1,000,000 each to fund their proposals.

Up to 100 leaders will be selected for Facebook’s fellowship programme and will receive up to $50,000 each to be used for a specific community initiative.

Community leadership circles bring local community leaders together to connect, learn and collaborate. Facebook piloted three circles in the United States in 2017 and will be expanding globally this year.

Groups for Facebook Power Admins, which Facebook currently runs with more than 10,000 group admins in the US and the United Kingdom (UK), are expanding to more members to help them share advice with one another and connect with our team to test new features and share feedback.

CEO/Founder Investors King Ltd, a foreign exchange research analyst, contributing author on New York-based Talk Markets and Investing.com, with over a decade experience in the global financial markets.

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Nigeria’s Fintech Startups Raised $122 Million in 2019

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Financial Technology Startups in Nigeria Raised $122 Million in 2019

Financial Technology (fintech) startups in Nigeria raised a combined $122 million in 2019, according to the Nigerian Stock Exchange (NSE).

Mr. Olumide Bolumole, the Divisional Head of Listings Business, NSE, disclosed this while speaking on the fintech industry and its growth in recent years.

“The Fintech industry in Nigeria continues to gain increasing popularity after taking the lead in Africa and attracting $122 million in funds in 2019.

“At the exchange, we recognise the opportunity to provide a platform where players in the Fintech landscape can have easier access to right-sized capital to fulfil their organisational objectives.

“The NSE is, therefore, committed to developing multiple solutions to address the needs of the Fintech community in Nigeria such as the provision of the NSE Growth Board.

“The exchange will also prioritise collaborations with organisations such as FinTechNGR to ensure solutions from this webinar are implemented for the benefit of the sector,” he said.

However, with just about 200 fintech companies in Nigeria, the sector is still young and just emerging with room for growth, considering the fact that most Nigerians are still unbanked.

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Fintech Companies Raised $554 Million in Investment Last Week

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Financial Technology Firms Raised $554 Million Investment Capital Last Week

Financial Technology (Fintech) companies raised a combined $554.17 million from investment rounds last week.

A data compiled by Finbold showed the top 25 fintech firms were led by Razorpay and Wealthsimple.

Razorpay, a payment platform, raised $100 million to account for 18.04 percent of the total amount raised during the week. This was followed by Wealthsimple’s $87 million.

Deepwatch came third with $53 million while NYDIG and M1 Finance came fourth and fifth with $50 million and $45 million, respectively.

Other noteable fintechs include Extend $40 million; FOSSA $30.55 million; +Simple $23.75 million; Finexio $23 million; and Sonrai Security $20 million.

On the other hand, Evolve Credit was the last among the 25 companies. It raised $0.025 million while Upside Saving raised the second least fund at $0.42 million. Also, they were the two firms that raised below $1 million in the week under review.

Oliver Scott, a Finbold editor, who spoke on funding in the fintech sector, said “Notably, venture capital is still the primary source of funding for fintech startups. However, new trends indicate a high level of private equity and debt financing. Additionally, more funding activity is concentrated around later funding rounds. The sector is also witnessing a rise in IPOs and acquisitions. Such trends are pointing to a maturing market.”

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Snapchat Adds 39 Million Daily Active Users YoY Representing 18% Growth

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Snapchat Daily Users Increase by 39 Million YoY, a 18 Percent Increase

Data presented by Buy Shares indicates that Snapchat daily active users have grown by 39 million on a Year-Over- Year basis. The addition represents a growth of 18.57%.

Pandemic spurs Snapchat’s DAU growth

During Q3 2019 the daily active users stood at 210 million while the figure was 249 million as of Q3 2020. Between Q3 2018 and Q3 2020 Snapchat’s daily active users have grown by 33.87%.

After witnessing a rise in daily active users the numer slumped between Q1 2018 and Q4 2018 with a percentage drop of 2.61%.

The research also overviewed Snapchat’s number of daily active users based on regions. As of Q3 2020, North America recorded the highest number at 90 million, a growth of about 7% from a similar period last year.

Commenting on the recent surge in Snapchat’s daily active users, Buy Shares researcher Justinas Baltrusaitis said:

After taking a dip in users around 2018 Snapchat began witnessing a steady rise from the end of last year. The platform’s 2020 numbers have been boosted by the coronavirus pandemic.During the health crisis, most people were confined to their homes and turned to social platforms like Snapchat for entertainment.”

Europe has 72 million active daily users as of Q3 2020, a growth of 10% from Q3 2019. Elsewhere during Q3, 2020 the rest of the world had 87 million daily active users.

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