Developer Takes Home Ownership to The Grassroots

  • Developer Takes Home Ownership to The Grassroots

Amid growing concern of stakeholders on the lingering housing in the country, some industry players have seized the bull by the horns to ensure that Nigerians do not become homeless. And while most developers are concentrating on highbrow areas for estate development, a young and upwardly mobile developer is gradually taking homes to the majority of Nigerians who truly need a home.

The firm of realtors and investment firm, Pertinence Nigeria Limited, promoters of the ABC and VIP Gardens Estate, said it is gradually achieving its objectives by building houses for Nigerians through the purchase of large expanses of land at places people had thought could not be developed. In this regard, the firm said it is contributing its quota by reversing the housing shortage in the land.

The Founders and Executive directors of the firm, Sunday Olorunseyi and Wisdom Ezekiel explained that Nigerians have come to realise that owning a house is a personal responsibility, such that waiting for government to help them in this regard would mean waiting till eternity given its huge responsibilities and cash constraints.

According to the duo, Pertinence is assisting Nigerians by reducing the costs associated with home ownership, some of which are things that the firm has taken off a prospective house owner. For instance, Ezekiel explained that owing to financial constraint, his firm has been able to acquire large expanse of land which are then divided into plots and sold at reduced prices.

Besides, he explained that Nigerians have decided to solve their own housing problems by themselves; hence, they get involved in monthly savings to acquire land- an option his firm readily provides a platform for.

“This is an indication that the market is yet to attain its potential, but in a place like Lagos State, for instance, the deficit is gradually closing up, because people now realise that you can start building a house with N50,000, and that is now being entrenched in other parts of the country,” Olorunseyi said.

The executive directors of the Lagos-based firm, who spoke at the super promo launch organised by their company last weekend in Egbeda area of Lagos State, said it is in realisation of this desire and to ease life for Nigerians that the firm put together the promo so as to put smiles on the faces of some prospective home owners. In the promo, six plots of lands were given out in a raffle draw to lucky winners.

The super promo launch, they explained, is their own little corporate social responsibility to the society.

“This is our own way of appreciating our teeming customers for believing in us since we started business about five years ago. We are giving out six plots of land in any of our estates and all expense-paid return ticket to Dubai to winners today. We are doing this to help people to become home owners. We have done this for about five times now”, the co-founders stated.

About the Author

Samed Olukoya
Samed Olukoya is the CEO/Founder of, a digital business media, with over 10 years experience as a foreign exchange research analyst and trader.

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