Dangote Cement Warns Customers About Internet Fraudsters, Rewards Retailers

Prime Real Estate Development At Eko Atlantic CityCement trucks, operated by Dangote Cement Plc, deliver supplies to the construction site for the Eko Atlantic city project, developed by Eko Atlantic, near Victoria island in Lagos, Nigeria, on Friday, Feb. 12, 2016. Eko Atlantic city is an area of land reclaimed from the Atlantic ocean being developed into 10 million square meters of real estate. Photographer: George Osodi/Bloomberg
  • Dangote Cement Warns Customers About Internet Fraudsters, Rewards Retailers

Management of Dangote Cement Plc has warned Nigerians about internet fraudsters parading themselves as the Company’s sales representatives to defraud gullible Nigerians.

The Regioner Sales Director of Dangote Cement, South-South, George Okoro, gave this warning in Port Harcourt at an event organized to reward loyal Dangote Cement retailers in Rivers State.

Okoro urged Dangote Cement customers to patronise only retail outlets and distributors in physical locations where “the best buy” is guaranteed. He emphasized that those who propose to sell the product online, have been identified as internet fraudsters, and should be avoided. He added that the fraudsters attract victims by advertising non-existent Dangote cement at a ridiculously cheap price. He also said that the company has, “on several occasions, made attempts to counter these online fraudsters.”

“They should not depend on those who are internet scammers. We have identified those people as fraudsters and we have told customers that we have network of outlets everywhere, we have sales people everywhere and we have distributors everywhere. So, we don’t advise anybody to be dealing with a faceless person.

“Take the next five minutes walk anywhere, you will see a Dangote cement distributor. We have told them not to patronise anybody coming online. Something of N2,400 or N2,500, somebody now come online to say it is N1,400. You should be suspicious, ” he advised.

The Religional Sales Director who spoke after giving out rewards including; plasma television, generators, tricyles and industrial fans to 79 lucky retailers in Portharcourt, disclosed that the scheme which started 12 weeks ago was a means of appreciating loyal retailers.

He said, “It is to reward our committed retailers. Then we have tricycles, bedside fridges, big fridges television and industrial fan, among other prizes. We have category of prizes, including a car for the highest volume taker.

“We have them in different categories. You can choose any category you want to play. We have up to three months and at the end of the three months, you qualify to get a prize. So, today we are actually redeeming the prizes.

“Today alone, 79 persons benefited from this scheme, but we have not given out the car. We are trying to validate the highest pullers so that we can give out the car.”

He also said that the company has plans to empower loyal distributors and customers of Dangote cement, adding that this would also enhance its brands.

“This particular reward is for retailers; not distributors. We also have something for the consumers. For the consumers, we are giving out 43 cars. Here in South-South, we are giving out eight cars for this category.

“The consumer promo, which is different from this, requires that once you buy a bag of cement, there is scratch card inside. Once you scratch and win a prize, you get it instantly. The prizes include cash and tricycles.

“For the consumer promo alone, we are spending N6billion. Everything put together, we are spending in the region a total of N12 billion. People are already buying our cement; we want to empower them, support them and encourage them. It is also a way of enhancing our brand preference.”

About the Author

Samed Olukoya
CEO/Founder Investors King Ltd, a foreign exchange research analyst, contributing author on New York-based Talk Markets and Investing.com, with over a decade long experience in the global financial market. Contact Samed on Twitter: @sameolukoya; Email: [email protected]

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