- 5,000 Lagos Taxis to Carry Embedded Devices
A digital advertising company, InTaxiads, has developed a taxi interior advertising service in Lagos, saying that the taxi-marketing strategy will enable companies aiming to widen their scope to reach more customers.
Industry players said on Friday that InTaxiads’ new service was poised to see it rake out more revenue from the $309m TV advertising market in Nigeria alone.
A Lagos-based registered transport solution association, Moving Train Pilots Association, said in a statement, “Our members are ready to make an extra living through the new initiative.”
The Managing Director, InTaxiads, Amina Ayeni, said that with the platform, advertisements would generate more impression and provide clients with the ability to monitor their campaigns.
She said it would empower over 5,000 taxi drivers, noting that the digital screens expected to display advertisement of products and services offered by its customers, would be screwed to headrests in taxis.
“These adverts will be clearly displayed for passengers who use taxis until they get to their destinations,” Ayeni said.
InTaxiads said it also moulded the platform for drivers across Lagos willing to become ambassadors without paying any fee.
“With growing unemployment and low revenue due to the sheer increase in the number of car-sharing services, executive car drivers and taxi drivers will definitely benefit from the new service considering they could earn more cash,” Ayeni said.
“However, the fluidity it comes with might stir fresh competition with rival advert agencies across the country,” she added.
According to Ventures Africa, the company has already installed the device in over 5,000 taxis, and drivers are set to flood Lagos roads in no time.
Findings from researches indicate that technologically embedded devices have continued to drive mobile advertising, which has made new strategies for advertising inevitable.
The company said that adverts would roll 60 times per hour in moving vehicles and reach target audience more quickly.
This also means passengers will now get a peek into which products are available in the market while in transit or when stuck in the infamous Lagos traffic.
Lagos has an estimated population of about 20 million people and a Gross Domestic Product of $136bn. The state is said to have assumed the role of the unofficial commercial capital of the continent, leaving a wide market for business to thrive in the country.