MTN Partners with Synamedia to Launch New Streaming Platform Across Africa

One of Africa’s leading mobile network operators, Mobile Telephone Network (MTN) Group, has announced a strategic partnership with UK-based video software provider Synamedia to develop a new streaming platform tailored for both mobile and fixed broadband subscribers across the continent.

The collaboration is aimed at enhancing digital content accessibility and meeting the evolving entertainment preferences of African audiences while positioning MTN in direct competition with global streaming platforms such as Netflix and Showmax.

Netflix and Showmax are subscription-based services that allow users to stream a wide variety of TV shows, movies, anime, and documentaries on internet-connected devices, with options for offline viewing.

Speaking on the partnership, MTN Group’s Chief Commercial Officer, Selorm Adadevoh, stated that the upcoming platform will support various monetisation models, including subscriptions, ad-supported content, and free streaming channels with targeted advertising.

He added that by leveraging Synamedia’s advanced cloud-based technologies, the service will provide both linear television and video-on-demand content.

Adadevoh explained that the platform will prioritize locally relevant programming through a curated content strategy.

Each market will benefit from content tailored to its unique culture, language, and viewing habits, ensuring broader appeal across Africa.

“We see a unique opportunity to transform video consumption in Africa with high-quality, accessible, and relevant content,” he said. “This partnership enables us to leverage cutting-edge technology and deep customer insights to enhance entertainment experiences and drive digital inclusion.”

Commenting on the deal, Paul Segre, CEO of Synamedia, praised MTN’s leadership and innovation, noting that the partnership will deliver groundbreaking offerings to customers while unlocking new revenue streams.

“Thanks to MTN’s leadership and innovation, smartphone owners across Africa will be able to enjoy innovative linear TV and on-demand video,” Segre said. “By leveraging our integrated, cloud-based portfolio to quickly deploy services at scale, MTN is poised to offer an exceptional viewing experience and create new value in the digital ecosystem.”