Netflix has increased its subscription prices in Nigeria with the Premium Plan seeing a 40% hike from ₦5,000 to ₦7,000 per month.
According to the updated pricing on Netflix’s website, the Standard Plan, popular for its HD quality and multi-screen options, now costs ₦5,500, up from ₦4,000—a 37.5% rise.
Meanwhile, the Basic Plan increased by 21% to ₦3,500, and the Mobile Plan saw a dramatic 83% jump from ₦1,200 to ₦2,200.
In April, Netflix adjusted its Premium Plan from ₦4,400 to ₦5,000 and its Standard Plan from ₦3,600 to ₦4,000. The Basic Plan remained unchanged at ₦2,900 during that period.
The company stated these changes were part of a broader strategy to enhance revenue and support its expanding content offerings.
This latest hike comes amid soaring inflation in Nigeria, which has significantly impacted the cost of living.
As food and essential goods prices rise, many Nigerians find entertainment subscriptions increasingly unaffordable.
Netflix’s price adjustments are not limited to Nigeria; similar increases have occurred in major markets like the United States, United Kingdom, and France.
In October 2023, both the Basic and Premium plans experienced hikes in these countries as part of Netflix’s global pricing strategy.
The frequent price hikes have sparked concern among Nigerian subscribers who already face economic challenges. Many are reevaluating their subscriptions as home entertainment costs continue to climb.
As Netflix continues to adjust its pricing to sustain growth and content expansion, Nigerian consumers are left weighing the value of their streaming subscriptions against other financial priorities.