Jumia Nigeria, the leading e-commerce platform, has officially unveiled its highly anticipated 2023 Black Friday shopping event, bearing the theme ‘Let Your Pocket Breathe.’
This year’s campaign serves as a resolute declaration of Jumia’s unwavering commitment to assisting consumers in accessing top-quality products at the best prices despite the challenging inflation.
The Black Friday event, which has become a beloved tradition among Nigerians, was first introduced by Jumia in Nigeria and Africa in 2014.
It has continued to gain widespread popularity, significantly contributing to the nationwide adoption of e-commerce while reaffirming Jumia’s dedication to providing a convenient and reliable online shopping experience.
Commencing on Friday, November 3rd, 2023, and running through Thursday, November 30th, 2023, the month-long shopping extravaganza promises massive discounts across a wide array of product categories, spanning electronics, smartphones, fashion, beauty, home appliances, and much more.
In addition to offering exciting discounts, this year’s Jumia Black Friday is being conducted in collaboration with prominent brands, including Xiaomi, Diageo, Oraimo, Nivea, Adidas, Haier Thermocool, Pernod Ricard, Chi Limited, Infinix, Tecno, Bacardi, Defacto, LeDrop, Binatone, and Itel.
Massimiliano Spalazzi, CEO of Jumia Nigeria, expressed his enthusiasm for the campaign, emphasizing its theme of financial freedom for consumers: “We are thrilled to commence our annual Black Friday event, a shopping event that has become a staple in the hearts of Nigerians. We fully understand the constraints faced by today’s consumers – the desire for quality products that are still affordable. This year’s theme reflects our unwavering commitment to delivering exceptional deals to our cherished consumers, granting them the freedom to enjoy top-tier products and services without straining their finances. As we embark on the 10th edition of our Black Friday campaign, we are delighted to have partnered with some of the most renowned household brands and small and medium-sized enterprises to deliver the best offers to consumers.”
The Black Friday campaign will feature various engaging activities, including Treasure Hunts, Brand Days, Flash Sales, and Jumia Games, offering consumers the chance to win exciting prizes and unlock additional discounts on a variety of products.
Furthermore, the event will offer free shipping to consumers within select cities, including Lagos, Abuja, Ibadan, Warri, Benin, Abeokuta, Akure, and Port Harcourt.
Jumia’s Black Friday initiative has emerged as a vital element in propelling e-commerce adoption in Nigeria, and this year’s event promises to continue this trend by connecting millions of consumers with unbeatable deals, reinforcing the platform’s status as the go-to destination for convenient and cost-effective online shopping.