Meta-owned messaging platform WhatsApp has rolled out a new feature known as ‘status archive’ for business accounts.
The ‘Status Archive’ feature will enable users conveniently manage their archive preferences and access their archived statuses directly from the menu within the status tab. Notably, the archived statuses will remain private and will be visible to only the respective businesses.
The archived statuses can be stored for up to 30 days on the user’s device, during this period, businesses can still create advertisements for either Instagram or Facebook or share status updates until it expires from the archive.
Investors King understands that this feature will be very pivotal for businesses, as it provides them with the opportunity to repost a status from their archived and share it with customers to enhance their business outreach.
The ‘status archive’ feature is currently available for beta users and is expected to roll out to a wider range of users in the coming weeks.
Once available, users will get a banner in the app’s Status tab, suggesting that updates will be kept on their devices for up to 30 days after it is shared. This feature is only limited to business accounts.
WhatsApp has in less than a decade become the most popular app for personal and business conversations. This has seen it become a widely used tool by business owners as it offers them a fast, simple, and convenient way to carry out their businesses and transactions.
With WhatsApp, companies can send appointment reminders, order notifications, product demonstration videos, verification codes, boarding passes, amongst others. It’s immediate, more personal, and international in reach. It also provides reliable delivery information, providing businesses the additional benefit of knowing what messages have been delivered and, ultimately, read.
The introduction of WhatsApp as a business tool is no doubt monumental. With its extensive reach, highly engaged user base, and rich communications capabilities, it has the potential to become one of the most powerful customer engagement channels on the market today, especially for those businesses serving a global audience.