Nigerian e-Commerce startup Sabi, Raises $38 Million in Series B Funding

Nigerian e-commerce startup Sabi has secured $38 million in series B funding, bringing its valuation to $300 million.

The funding round involved investors including Janngo Capital, Commerz Ventures, Norrsken 22, Fluent Ventures, Proof VC, and CRE Venture Capital, a pan-African early-stage investor.

Sabi, founded in 2020 by CEO Anu Adasolum and co-founder Ademola Adesina, is Africa’s leading provider of enabling infrastructure for the distribution of goods and services. Its platform empowers a diverse ecosystem of users, enabling merchants, importers, exporters, distributors, and manufacturers to expand their businesses using Sabi’s technology.

Sabi complements intermediaries in the B2B e-commerce retail chain, serving stakeholders such as manufacturers, distributors, wholesalers, and retailers. It utilizes offline agents, call centers, merchant partners, and supplier centers as channels to connect with the various parties in the value chain. The company offers tools for inventory management, sales, tracking, digital invoices, and analytics, aiming to professionalize informal trade and improve operational efficiency for small businesses.

Sabi’s technology-enabled platform streamlines transactions, reduces friction, and enhances transparency by providing access to information about products and transaction participants. This helps address trust issues within complex supply chains.

As of late 2021, Sabi had over 175,000 merchants on its network, with an annualized Gross Merchandise Value (GMV) of $200 million. Currently, the company boasts more than 300,000 merchants and over $1 billion in annualized GMV.

In 2021, Sabi closed a $6 million bridge round to support its rapid growth and expansion into Kenya. In 2022, the company extended its operations to Johannesburg, South Africa, tapping into the country’s $9 billion informal economy.

Sabi’s mobile app offers customized features like an eCommerce shop (Merch Buy), inventory purchase, credit options, and business performance tracking for registered businesses. The “My Shop” feature allows businesses to monitor customer sales, improving service delivery. By leveraging technology to create a connected and transparent trade ecosystem, Sabi contributes to growth and development across Africa.