Nigeria’s fourth-largest telecommunications company, 9mobile, has announced a massive investment of over N70 billion in the modernisation of its network.
The investment aims to put the company on the path to resurgence by aggressively reclaiming its market share.
During the company’s annual Channel Partners Conference held in Lagos, 9mobile’s Chief Executive Officer, Juergen Peschel, noted that the investment would strengthen the company’s position in the Nigerian telecommunications market.
Peschel emphasised the company’s core values of Innovation, Quality of Service, and Customer-centricity, and how they were reflected in the network modernisation investment.
The investment includes the addition of 600 new sites equipped with 4G LTE facilities, new broadband services, and the enlargement of the company’s fibre network across several Nigerian cities. Other technical, digital, and organisational upgrades were also part of the investment.
Peschel further noted that the investment in network modernisation is a strong commitment by the board and management to reclaim the company’s innovative position and industry leadership. He also stated that 9mobile is on the path to resurgence and taking back lost territories in the market.
The Chief Sales Officer at 9mobile, Victor Nwaobia, also spoke at the Channel Partner Conference. He emphasised the unique relationship that 9mobile has enjoyed with its committed channel partners and how it has aided in driving the company’s growth over the years.
Nwaobia added that the sustained retention of almost 75% of the company’s channel partners is a massive testament to their love and commitment to the business, which is in its fifteenth year and going strong.
The network modernisation investment by 9mobile is a significant move that will strengthen the company’s position in the Nigerian telecommunications market. With improved services, network coverage, and innovative solutions, 9mobile is set to reclaim its market share and forge ahead to regain its leadership position in the industry.