Ride-hailing mobility company Bolt has rolled out plans to offer drivers in Nigeria the opportunity to earn extra income through its car branding initiative.
In a message sent to drivers, the company wrote,
“We are pleased to inform you about a unique opportunity to earn extra income through our car branding initiative. We are looking for drivers who are interested in advertising our brand on their vehicles.
“In exchange, you will receive weekly compensation for displaying our logo while you go about your normal driving routine. It’s a simple and easy way to earn extra cash.”
While this might seem like a good initiative, the President of the NLC-backed and government-approved Amalgamated Union of App-based Transport Workers Union (AUATWN) Comrade Ibrahim Ayoade disclosed that car branding may not be safe for Nigerian drivers concerning the high rate of insecurity in the country.
He said, “Branding cars may not be safe at the moment because of insecurity. Many app drivers will be in serious danger as they will always be targeted in case of any problems around the town”.
Investors King understands that Bolt has always sought ways to enable its drivers to earn extra income. In 2021, the ride-hailing company launched a Vehicle financing scheme in Nigeria to enable drivers own a car with as low as a 15% equity repayment plan. This plan was initiated to make life easier for drivers, increase employment rates and subsequently improve the economy.
With the Bolt Vehicle financing scheme, drivers can get a car for as low as ₦15,000 weekly installments, in addition to comprehensive insurance and vehicle tracking support. The Vehicle financing scheme will enable drivers maintain flexible work hours while increasing their income.
Reports also reveal that the ride-hailing firm in January this year, stated that it intends to inject €500m funds into its African operations in the next two years, following the increase in the demand for its services despite the harsh economic challenges.
According to the company, it hopes to create opportunities for over 300,000 new drivers and couriers to join the platform in 2023.