Short-form video-sharing platform TikTok has redesigned its homepage by adding new topic feeds such as Sports, Food, Gaming, and Fashion.
Users can now see these recent feeds when they swipe their homepage, which shows them content for each category without even searching for it. This upgrade will enable them to easily search for any type of content on the platform that they want to watch or stay updated with.
Users who are interested in knowing the recent happenings in the sporting world can browse through the sports feeds to check out the content there. Also, users who are looking for fashion inspiration probably for an event can look through the fashion feed to gain ideas.
Although users can only search for things within the app, however, the new feeds offer a seamless way to watch specific types of content. With this latest update, TikTok is likely hoping to reach a more defined audience with the new categories. This could also be a way for the company to better align itself with its competitors.
Investors King understands that companies like TikTok generally want to maximize engagement and time spent on their platform, which helps them sell advertisements thereby boosting revenue.
TikTok has continued to dominate the social media space by constantly rolling out new features to enhance users’ experience. In the past few years, the app has become an incredibly dominant part of popular culture, so dominant that New York Magazine writer John Herrman crowned the platform as the King of social media.
TikTok’s meteoric rise is both undeniable and unprecedented, sparking whole new trends in content consumption that have flowed onto virtually every other form of media in some capacity. Reports reveal that TikTok’s influence may be extending well beyond entertainment alone, with younger users in particular now increasingly relying on the app for search and discovery, and for keeping in touch with news content.