Snap Focused on Expanding Camera Kit Access For Web, Makes Few Adjustments on App

American camera and social media company Snap has disclosed plans to expand its camera kit access for the web.

The social media company disclosed that it is adjusting its web-based investments for the AR creator and Developer community.

It wrote on Twitter, “We’re adjusting our web-based investments for the AR creator & developer community to focus on expanding access to Camera Kit for Web. Stay tuned for more info this year, and you can keep using Lenses on your computer with Snapchat for Web.”

Last year, the company began testing the feature with its set of partners to help inform the product, before expanding access. It further disclosed plans to onboard additional partners this year, urging users to stay tuned.

Meanwhile, the expansion of Snap’s camera kit access for the web has forced it to make slight adjustments to some of its features.

The company recently disclosed plans to shut down its camera app for desktops that allows users to apply filters like sunglasses, Dog ears, etc, on video calls.

It disclosed that the feature will be taken off the app on January 25, 2023, noting that users won’t be able to access it after the set date.

Users are however advised to uninstall the Snap camera from their computers. To change the camera source from the Snap camera to the default camera, users will have to go to the video settings and switch the camera source from the ‘Snap camera’ to their default camera.

Investors King understands that Snap the parent company of Snapchat in late August of 2022, laid off 20% of its workforce, and nearly 1,300 employees, and also announced the shutdown of several initiatives, including ending Snapchat original series.

Also, the company fell short of Wall Street revenue expectations for the third quarter (Q3) in 2022, after it posted sales of $1.128 billion and adjusted net income of 8 cents/share, while wall Street analysts on average expected $1.14 billion in revenue and an adjusted net loss of 1 cent/share.

Meanwhile, Snapchat’s user growth outpaced revenue growth.  The app’s average daily active users in Q3 hit 363 million, up 16 million from 347 million in the prior quarter and up 19% year over year.

Currently, Snap is largely exiting the original content business, and the company has disclosed that it is focusing on content from media partners and creators.