Ahead of the final acquisition of Twitter by the world’s richest man, Elon Musk, a report by Reuter has shown that only ten percent of active Twitter users are responsible for about 50 percent of the company’s revenue.
The 10 percent otherwise called “heavy tweeters” accounts for more than 90 percent of all tweets. According to the report, a heavy tweeter is classified as someone who accesses twitter six or seven days a week and tweets about three to four times a week.
The report added that the number of heavy tweeters has been on the decline since the beginning of Covid 19 pandemic. Coincidentally, this period witnessed the rise of other social content platforms such as TikTok and Instagram.
Investors King understands that many celebrities have migrated to TikTok and Instagram which are better designed for image and video content.
“Twitter is losing a “devastating” percentage of heavy users who are interested in fashion or celebrities such as the Kardashian family. These users are likely decamping to rival platforms like Instagram and TikTok,” the report read.
Similarly, there has been a drastic change in users’ interest. Before now, liberal politics, breaking news, sport and entertainment constituted the most popular trends on the Twitter platform. According to the report, the narration has however changed to cryptocurrency and pornography.
The report found both cryptocurrency and nudity as the highest-growing content among English-speaking users of Twitter. Adult content constitutes 13 percent of all the content on Twitter, Reuter stated.
It would be recalled that interest in politics on the Twitter platform rose astronomically during the last national election in the United States. Dramatic events such as the attack on the U.S capitol which led to the suspension of Donald Trump’s Twitter handle were majorly responsible for the spike.
Meanwhile, Twitter’s Q4 report shows that the company earns more revenue from advertisements in the United States alone than all other markets combined. This was contained in a letter sent to its investors.
Going forward, as Tesla CEO and World’s Richest Man, Elon Musk is due to take over the ownership of Twitter, he has disclosed how he will turn the fortune of the microblogging platform around by bringing back the Former United States President, Donald Trump who has large active followers on Twitter. He also intends to further commercialise the platform by introducing a number of measures.