MTN Launches ‘MTN Pulse BlowMyHustle’ to Empower Young Business Owners in Nigeria

In a bid to empower young Nigerians, Mobile telecommunications company MTN Nigeria has launched the ‘BlowMyHustle’ campaign.

This campaign seeks to provide support and help young Nigerians who own businesses scale. It is also geared towards building entrepreneurial skills and providing them with the right principles to excel in various industries.

Speaking on the launch of the campaign, Chief Marketing Officer, MTN Nigeria, Adia Sowho said, “The ‘hustle spirit’ amongst Nigeria’s young people is truly inspiring as they are innovative and entrepreneurial. MTN is here to support that ‘hustle’ so that their dreams can become reality.

“Young business owners have told us what they need, and with ‘MTN Pulse Blow My Hustle’, we will share business skills from experts in relevant fields and create access to financial grants. We look forward to the transformation that this initiative will propel.”

Through this campaign, MTN seeks to target 100 candidates, who when short-listed will be given the privilege to gain access to virtual training on Financial Literacy, Business Management, Investment Strategies, Digital Marketing, Business Legal Requirements, and Elevator Pitches amongst others; and tasks will be assigned after each class. 

Also, the top 20 contestants will be selected based on performance after the two-week training period as finalists who will present their business ideas to a panel of judges, and engage in a brief question and answer session.

How to Apply

1. Visit the Pulse website at www.mtn.ng/pulse.
2. Click on the “Blow My Hustle” banner.
3. Next, click on “Submit your entry”.
4. Fill in your personal information. Remember to use your MTN Phone Number.
5. On the Next page select the category that best fits your hustle.
6. Write about your hustle in 200 words. (Write-up must be captivating enough to get selected)
7. Upload a 90-second video talking about your hustle.
8. Click on the verification button to confirm your identity.
9. Confirm your availability for the online training session.
10. Click Accept and submit your application. (Ensure to thoroughly go through the terms and conditions before clicking on submit).