Apple’s latest product, iPhone 14 costs between N1,450,000 to N1,750,000.
On September 8, 2022, Apple released the latest edition of iPhone product, iPhone 14. The product was released in two different versions of iPhone 14 Pro and iPhone 14 Pro max. The renowned phone maker claimed that iPhone 14 comes with a rare and extraordinary camera to take the best photos and videos.
Subsequently, after the product was released to the market, iPhone lovers have been trooping to stores to either purchase one or catch a glimpse of the stylish phone.
A check by Investors kings shows that iPhone 14 Pro is sold on Konga at a sum of N1,450,000 while iPhone 14 Pro max goes for N1,750,000.
This means that it will take a Nigerian on the minimum wage of 30,000 at least four years to buy an iPhone 14 Pro if he saved all his salaries for the years.
On average, it will take a Nigerian on a salary of N60,000 at least two years to purchase iPhone 14 Pro if he saved 100 percent of his salary for that purpose.
Although iPhone is the favourite phone brand among the Nigerian elite particularly musicians and politicians, it will however cost a fortune for an average Nigerian.
Therefore, a higher percentage of Nigerians do resolve to cheaper brands such as Tecno, and Infinix among others.
According to StatCounter in its analysis of mobile phone market share in Nigeria for August 2022, Apple’s market share in Nigeria stands at 10.8 percent while Tecno which is the most dominant phone brand in Nigeria accounts for 24.53 percent of the market share.
Infinix followed with 21.41 percent of the market share while Samsung which is the closest rival to iPhone accounts for 11.8 percent of the market share. Itel has a market share of 4.78 percent while others (Unknown) phones account for 10.76 percent of the market share.