Jumia, one of the leading e-commerce stores in Africa, has commenced its online food festival where consumers can get discounts as high as 50 per cent on their orders.
Jumia’s head of Commercial on Demand Services, Oluwafemi Ajulo, said the Online Food Festival which started on Monday 26th of September will last for two weeks ending on the 9th of October.
Ajulo further stated that consumers could order their favourite meal from any of the available restaurants on Jumia Foods.
A check by Investors King shows that there are a number of well-known food brands which consumers can order from. Some of these brands include Cold Stone Creamery, Dodo Pizza, Indomie Cafe, and Tantalizers.
Others include Pizza Hut, Burger King, Krispy Kreme Doughnuts, Ying Yang Express, and Sooya Bistro among others.
It is interesting to note that consumers will have the opportunity to buy their favourite meals from any of the aforementioned brands with up to 50 percent discount.
While commenting on the rationale behind the Online Food Festival, Ajulo said:
“We have seen more consumers shift to online delivery platforms as a convenient and safer option to enjoy delicious recipes still. We have partnered with the best restaurants to ensure consumers enjoy convenience and affordability while ordering their favourite meals.
This campaign also allows us to support our consumers despite the challenges related to inflation and high cost. The campaign will also feature buy one get one free, flash sales, and more,” he said.
In addition, the marketing manager of Cold Stone Creamery and Pinkberry Nigeria, Mr Maruf Lamidi noted that Cold Stone’s partnership with Jumia for the Online Food Festival will provide another opportunity for the company to serve its customers and reiterate its commitment to outstanding services.
Mr Maruf added that Cold Stone is excited to join the Online Food Festival. He said that any of Cold Stone customer who buys on the Jumia Food platform will get the best value available.