Fifa World Cup Embraces the Crypto Industry Through Sponsors

The FIFA World Cup is the most highly anticipated international tournament event in football and possibly the world. 32 teams get to play in the competition, each one representing their own nation and comprising their country’s best football players. This will be the 22nd running of the World Cup and it is sponsored by some of the world’s biggest companies in the crypto industry. FIFA has announced Crypto.com and Algorand as the official sponsors for the event this year.

FIFA World Cup 2022 official sponsors

Crypto.com is a crypto exchange, a platform where you can buy, sell, or convert cryptocurrencies using other assets. This includes buying them using fiat currencies from your country, allowing you to become an investor with ease. As a sponsor for the event, Crypto.com provides financial support to run World Cup events in Qatar in 2022.

Algorand, on the other hand, is a green blockchain tech company proof-of-stake (PoS). It comes with a variety of features including the ability to trade ALGO, the native currency of its blockchain. This currency is not that widely accepted for live betting, all sports markets included but it can be swapped for Ethereum thanks to being an ERC20 token. Algorand also comes with a more exciting feature namely the ability to mint a collection of non-fungible tokens (NFT).

Crypto.com aims to drive awareness around cryptocurrencies using the World Cup as one of the biggest events in sports. On the other hand, Algorand wants to collect tournament highlights and mint them into a collectible set of NFTs. Both projects are also set to benefit FIFA because these are some of the biggest companies in the crypto industry.

FIFA World Cup highlights as NFT collectibles

FIFA’s and Algorand’s plans for the World Cup 2022 NFT set is an exciting project football fans are anticipating but the idea isn’t entirely new to sports. There are no details yet but the idea is going to be similar to the successful NBA Hot Shots. It’s a collection of highlight clips from events during the season featuring star players and specific team matchups.

Every highlighted clip will be labelled by its date, players and teams involved, as well as what kind of shot it was. They are then valued by how special that clip is to the match overall then grouped into levels of rarity. Fans can buy and own these moments in NFT that they can also view or display on the Algorand blockchain.

What do these mean for the crypto industry?

The FIFA World Cup is one of the biggest tournaments in all of sports with millions of fans looking forward to it around the world. Seeing two of the biggest companies in the crypto industry as official partners shows great confidence in the future of digital assets.

This ensures investors that crypto is the future of finance and it is lucrative enough to support such important tournaments. Likewise, this also boosts awareness of how to use cryptocurrencies.

Crypto.com offers an exchange where fans of the sport can buy digital assets to become an investor or use it for live betting, all sports or on the World Cup’s games. Algorand’s NFT project, on the other hand, further promotes the merchandising capabilities of blockchain technology. These partnerships are set to be the foundation of a wider crypto adoption in the world and you can look forward to it unfolding.