It is another testimony to the sterling performance and media engagement of the First Bank helmsman, Adesola Adeduntan as he was ranked top in the Nigerian Banks CEOs Media Performance Report for August.
An independent analysis of the media performance and prominence of Nigeria Commercial Banks CEOs placed Adesola Adeduntan ahead of Yemisi Edun of FCMB, Ademola Adebisi of Wema Bank and Abubakar Suleiman of Sterling Bank.
According to the analysis which was carried out by MATE+, using various data gathering and PR Metrics, the prominence of the bank CEOs was tracked both in the online and print media.
The Chief Executive Officer of First Bank of Nigeria, Adesola Adeduntan sits at the top of the leaderboard with a 44% media share.
He was followed by Yemisi Edun of First City Monument Bank (FCMB) with 23%, while Ademola Adebisi of Wema Bank and Abubakar Sulieman of Sterling Bank completed the chart with 19% and 14% respectively.
In June, First Bank also topped the list of Nigerian Banks in the media while it was also ranked first in promotional media content in May.
Meanwhile, the report also tracked the media prominence of the CEOs in the Nigeria Insurance sector.
The performance report revealed that the MD of AIICO Insurance, Babatunde Fajemirokun had the most media exposure with 45%.
He was followed by Eddie Efekoha of Consolidated Hallmark Insurance with 17%, Kunle Ahmed of AXA Mansard Insurance with 14% and Tunde Hassan- Odukale of Leadway Assurance with 11% media exposure.
Investors King could recall that Mr. Adesola Adeduntan was appointed as the CEO of First Bank of Nigeria by the central bank in April 2021 to stabilise the bank after a brief controversy.
Adeduntan has since been repositioning the bank. It is not a surprise that First Bank has now generated enough public interest which includes the purchase of a majority stake in the bank by one of the foremost Nigerian billionaires, Femi Otedola.
