American multinational technology company that specializes in consumer electronics, Apple, recently unveiled its latest products. The new release includes the iPhone 14 pro and pro max, three new apple watch model latest updated Airpods, and other amazing newly added features.
At the event launch, Apple displayed four new smartphones, which include a larger 6.7-inch iPhone 14 Plus model and an updated iPhone 14 Pro. In typical Apple fashion and what the brand is known for, all the latest devices offer better battery life and camera features than the previous year.
Apple also released the prices for the newly launched products.
The iPhone 14 and 14 Plus will start at $799 and $899, respectively, the same starting prices as last year’s models. The iPhone 14 Pro and Pro Max start at $999 and $1099, respectively, also unchanged from the year prior.
Analysts widely predicted that Apple would hike the price of the premium models by $100.
“It is impressive that Apple has maintained year-on-year pricing parity on the new iPhone 14 devices in the US,” said Leo Gebbie, principal analyst, connected devices at CCS Insight.
“We had anticipated that inflation, increased production and component costs, and other expenses such as more expensive shipping would have led Apple to increase its retail pricing.”
Apple has come to understand its market, by observing that the stakes are always high to convince customers to upgrade their devices, whenever there is a newly launched iPhone, which remains its central product.
Throughout the event launch, Apple appeared to alternate between pitching its suite of products as tools for living our best lives and also for avoiding any number of ills that may befall customers in an uncertain world, ranging from car crashes to getting stranded in the wild.
Asides from the launch of the latest Iphone14, Apple also announced several new Apple Watch models, including a higher-end version that costs $799 and is designed to support the needs of a rarefied group of outdoor enthusiasts.
It also added an option for its watches to detect when a user has been in a car crash, as well as a satellite connectivity feature for phones, which is intended to help people communicate when their cell service isn’t working.