Instagram to Begin Testing a New Repost Feature Soon

American photo and video sharing platform, Instagram, is gearing up to begin testing a new repost feature that will enable users the ability to repost other users’ posts.

Unlike other social media apps, the Meta-owned company has not in any way offered a simple way to share other people’s content by reposting it.

“We’re exploring the ability to reshare posts in a feed similar to how you can reshare in Stories so people can share what resonates with them, and so original creators are credited for their work, We plan to test this soon with a small number of people.” A spokesperson from Instagram reveals

The new feature was reportedly first spotted by social media consultant Matt Navarra who posted a screenshot that showcases a repost tab. The tab will likely be home to all the posts that users have reshared on their accounts.

The repost tab will appear on users’ profiles alongside the posts, reels, and tagged photos tabs. 

The addition of a repost feature would get rid of the need for workarounds when it comes to resharing posts. It’s worth noting that although you can currently share someone’s post in your Story, this upcoming repost functionality will let you share the post in your feed.

Instagram is likely aware that many of its users already use the Stories share feature and also use DMs to share posts with friends, and is now trying to give users a better way to widely share posts they like.

Some statements disclose that the concept of reposts on social media arguably originated from Twitter’s Retweet feature, which other platforms had to take a cue from.

Due to the battle for dominance in the social media space, there are speculations that Instagram’s plan for a repost feature is coming after its competitor, TikTok has been testing its version of Twitter’s retweet with the addition of a new “Repost” button that allows users to amplify videos on the platform by sharing them with their followers.