Binance Partners TikTok Content Creator Khaby Lame to Drive Web3 Adoption

Binance has partnered with Khaby Lame, the most-followed creator on TikTok, to increase awareness of Web3. The influencer will act as a global brand ambassador for the exchange, by debunking myths surrounding the crypto and blockchain space.

The Italian Senegalese creator, Lame rose to fame on TikTok, gaining over 142 million followers with his videos calling out do-it-yourself content creators who make things too complicated. He provides comical life hacks that make things much simpler while doing his signature move where he puts both his palms up.

Lame with his signature style will create content that clears up misconceptions around Web3.

James Rothwell, Binance Global Vice President of Marketing said, “Khaby has become a cultural icon and one of the most entertaining creators globally. We love his charm and sense of humor, and think it will bring relevance and relatability as we scale Web3 adoption.”

“With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space.” He added.

According to Lame, the partnership with Binance “aligns perfectly” with what he usually does, which is making complicated things easier and more fun. He said, “I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them, I’ve been curious about Web3 for some time, and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone!”

The TikTok star will also create an exclusive nonfungible token (NFT) collection with Binance, with the goal of enhancing engagement with his fans.

The onboarding of Lame into Binance follows the firm’s efforts to work with big celebrities. Last week, the exchange partnered with football star Cristiano Ronaldo to introduce his fans into the Web3 space through NFTs.