Dangote Industries Ltd. (DIL) has once again won the most admired brand for the fifth consecutive year in the just concluded award organised by Brand Africa.
In a statement released and signed by Group Head of Corporate Communications, Dangote Group, Mr. Tony Chiejina on Thursday in Lagos, the award was presented to Dangote for its “leadership position in driving quality brands across the continent.”
According to the Chairman, Brand Africa, Mr. Thebe Ikalafeng, Dangote Industrial Limited is a global African brand and it symbolises African pride, which has made it the top-level “Made-in-Nigeria” brand rank. “Dangote had also moved up a rank in the Top 100 most admired brands,” he added.
Ikalafeng said the rankings were based on a pan-African survey covering over 25 countries, which collectively accounted for over 85 per cent of Africa’s population and 85 per cent of the continent’s Gross Domestic Product.
“The research is conducted by GeoPoll, the world’s leading mobile surveying platform, with strategic analyses, and insights.
“The ranking was conducted by Kantar, the world’s leading data, insights, and consulting company, and Brand Leadership Group, Africa’s foremost branding, strategic communications, and intellectual property advisory firm,” he added.
Group Chief Commercial Officer, Mr Rabiu Umar, Dangote Industrial Limited, appreciated Brand Africa for the initiative of building and promoting African brands.
Umar said: “the company had risen a notch higher as a global brand with the export of Dangote Fertiliser to many countries of the world. People now identify with the brand and in all the countries where we operate, Dangote Cement has become a reference point.
“To the management of DIL, the ranking was not unexpected, because the company has a long-standing reputation for quality, relevance, compliance, and social stewardship. He said: Our mission and vision engage and inspire us, and by extension connect us to both our internal and external stakeholders.
He further said “We fervently believe that only Africans can develop Africa, and this gives us a stronger sense of relevance in all the countries where we have our operations.
“We are touching lives by providing their basic needs and empowering Africans more than ever before, creating jobs, reducing capital flight, and helping the government to conserve foreign exchange drain by supporting different industrial and infrastructural projects of African governments,” Umar added.
Dangote won awards in eight different sets including Most Admired Nigerian Brand, West Africa’s Most Admired Brand, West Africa’s Most Admired African Brand, Most Admired Nigerian Brand in Africa.