MTN Moves To Become A Tech Company, Rebrands Tagline

South African multinational mobile telecommunications company, MTN is rebranding its logo and tagline to “Y’ello” instead of its old tagline, “Everywhere you go”.

The company is also making plans to rebrand from a telecommunications company to a technology company, noting that it Is part of its efforts in achieving leading digital platforms for Africa’s progress.

The new look and logo is already visibly on display outside its Johannesburg headquarters and will take effect group-wide.

Part of the company’s rebranding process is the change from the familiar white, yellow, and red text on a blue oval, into a  simplified blue on yellow logo.

Investors King gathered that the new logo has been submitted to the Companies and Intellectual Property Commission (CIPC) for approval.

According to MTN’s chief sustainability and corporate affairs officer, Nompilo Morafo, the new look aligns with the company’s evolution plans.

“Our commitment and focus to accelerate Africa’s progress sees MTN revealing a refreshed brand identity and campaign from 27 February,” he said.

MTN Group Limited, formerly M-Cell, is a South African multinational mobile telecommunications company, operating in many African and Asian countries.

MTN South Africa provides GSM, UMTS, HSPA+(21.1 Mbit/s), HSUPA (42 Mbit/s, 2100 MHz), VOIP, 3G, 4G, LTE and 5G services.

In February 2021, the MTN Group partnered with Mastercard to ensure safe and secure global e-commerce payments of their customer base in 16 African countries. A Mastercard virtual payment platform that is linked to MTN MoMo (Mobile Money) wallets makes this possible.

Despite having its head office in Johannesburg, South Africa, MTN is also active in over 20 countries, with one-third of the company’s revenue coming from Nigeria.

When it comes to telecommunications in Nigeria, MTN holds about 35% of the market share.

The company recently allotted 661.3 million shares to investors. The company made 575 million shares available and received a total application for 802 million units.

The company noted that over 6.6 million Nigerians are now direct or indirect shareholders in MTN Nigeria.