Facebook Re-Strategizes, Renames ‘News Feed’ To ‘Feed’

Facebook’s popular ‘News feed’ will now be known as just ‘Feed’.

This is part of the company’s efforts to debunk conceptions that only news stories are available on Facebook, and not just random posts by users of the platform. The ‘News Feed’ title has been on Facebook for over 15 years of its launch.

“Starting today, our News Feed will now be known as “Feed.” Happy scrolling!” Facebook revealed via Micro-blogging site, Twitter.

Facebook however noted that the ‘Feed’ is just a name change to “better reflect the diverse content people see on their Feeds. This is just a name change and does not impact the app experience more broadly”.

The decision of Facebook to rename the news feed might be an attempt to separate its actual news section from users’ posts and updates.

Yesterday, the Facebook company, Meta announced the launch of Facebook News, a dedicated destination for news in France.

“Starting February 15, we’re rolling out Facebook News to people in France. Facebook News is a dedicated tab on Facebook in the bookmarks section that will spotlight news stories from a diverse range of reliable and relevant news sources.

“As part of our ongoing commitment to journalism and content creation at Meta, this new tab will give people a dedicated space to seek out stories that matter the most to them, whilst ensuring original reporting is given a wider reach to audiences across the country”, Meta revealed on its website.

The company also announced that it is collaborating with L’Alliance de la Presse d’Information Générale (APIG) to sign partnership agreements with more than 100 media outlets as part of Facebook News.

According to Meta, Facebook News will include a strong roster of national dailies (20 Minutes, La Croix, Le Figaro, Le Journal du Dimanche, Le Parisien, Les Echos…) and local dailies and weeklies such as La Dépêche du Midi, La Provence, La Voix du Nord, Le Dauphiné Libéré, Le Progrès, Le Télégramme, Nice-Matin, or Sud Ouest.

“In addition to this, we are also announcing a number of new partners, such as BFMTV, Capital, Femme Actuelle, Gala, Geo, L’Equipe, L’Express, Libération, RMC and Voici. Thanks to our partners, we’re ensuring trustworthy, reputable stories are at the heart of our product, bringing people closer to stories that impact their lives and the community around them. We are hoping to continue adding more partners and content to Facebook News over the next weeks”, the company added.