Company News

Coca-Cola Launches JAMII: its New Sustainability Platform in Africa

Today, Coca-Cola Africa Operating Unit (“AOU”) and its bottling partners announced the launch of JAMII, the new Africa-focused sustainability platform. The platform houses the Company’s existing and new sustainability initiatives. Through this signature platform, Coca-Cola hopes to attract like-minded partners to help accelerate on-the-ground impact of its initiatives.

The new platform will build and expand on the past accomplishments in three areas; water stewardship, the economic empowerment of women and youth and waste management. This will be delivered together with bottling partners, system employees, and several NGO partners.

We recognize the responsibility we have as market leaders to make a meaningful difference – to empower and protect the communities and the environment in which we operate. Whether it is giving people access to safe drinking water, creating economic opportunities for people in dire need of it, or reducing the impact of our operations on the environment- we are committed to making that difference,” said Bruno Pietracci, Africa President at The Coca-Cola Company.

Patricia Obozuwa, AOU Vice President for Public Affairs, Communications and Sustainability added; “We chose the name JAMII, a Swahili word that means Community, Society, People – because it represents who we are as Africans and aligns with our values as an organization- our resilience, our commitment, and our spirit of community. Consolidating our sustainability efforts under this umbrella will allow us to strengthen our value proposition and make good on our promise to continue to be a trusted partner for sustainable growth in Africa.

In the area of women and youth economic empowerment, JAMII will ​​promote and stimulate entrepreneurship opportunities through the provision of improved access to skills training, networks, finance & markets. To date, over 2 million women across Africa have been economically enabled as part of the 5by20 program.

In the area of water stewardship, we will replenish 100% of the water used in production of our products by managing water use efficiency in our operations, supporting the conservation of natural water resources and improving community water access and climate change adaption. So far, combined efforts by Coca-Cola Africa, The Coca-Cola Foundation and its partners have resulted in sustainable access to drinking water for over 6 million people through the Replenish Africa Initiative (RAIN).

For waste management, Coca-Cola Africa is committed to driving a world without waste. Nearly all of Coca-Cola’s packaging is already recyclable with the goal of recycling the equivalent of 100% of its packaging waste by 2030.

Obozuwa added that “Coca-Cola Africa is already forming new partnerships to facilitate the implementation of JAMII projects that will deliver on these goals.”

Internally, JAMII will inspire employees to make a difference in their immediate communities. Employee-nominated charities will receive grants and employee volunteering will be encouraged. Also, The Coca-Cola Employee Disaster Relief Fund will support employees facing financial hardship as a result of a natural disaster.

Investors King Contributor

Share
Published by
Investors King Contributor

Recent Posts

N1.3bn Fraud Allegation: Court Orders Arrest of Dana Air MD For Not Showing Up For Arraignment

A Federal High Court in Abuja has ordered the arrest of the Managing Director of…

5 hours ago

Nigerians To Enjoy 85% Discount On Groceries, Phones, Home Appliances, Others As Konga Begins Yakata Black Friday Sale

Consumers in Nigeria now have opportunity to get 85 percent discount on products of their…

5 hours ago

Nigeria Partners with ECOWAS and Morocco to Launch $26B African Gas Pipeline

The Nigerian government, in partnership with the Economic Community of West African States (ECOWAS), Morocco,…

6 hours ago

Naira Falls to N1,676.90/$1 at Official Market, Slides to N1,708.87/$1 at Alternative Window

The Naira depreciated at the Nigerian Autonomous Foreign Exchange Market (NAFEM) by 0.61 percent and…

7 hours ago

President Tinubu Orders Release of Minors Prosecuted for #BadGovernance Protests

Following a recent viral video on the X app regarding the prosecution of minors who…

10 hours ago

Nigerian Army Seizes 700,000 Liters of Stolen Petroleum in Sweeping Raid Across Four States

In a series of raids across Rivers, Bayelsa, Akwa Ibom, and Delta states, troops from…

10 hours ago