Why Binance.US Builds Office in Solana Metaverse

Binance.US, a cryptocurrency exchange has said it is building a space in Portals with a focus on delivering the latest crypto news, charts, and events virtually.

Portals, which is a metaverse platform built on the Solana blockchain, recreates a dense urban environment where users can explore buildings and interactive rooms.

The platform’s Head of Community and Partnership, Chris Lund, disclosed to CoinDesk, in a tweet that indeed, the crypto exchange, Binance.US was opening a space on Portals.

“Binance.US is getting a space in Portals Downtown with a focus on delivering the latest news, charts, and events virtually,” Lund said.

According to him, FTX.US, the United States arm of crypto exchange FTX – will also build its own office on the Solana blockchain platform.

Confirming the news, Binance.US spokesperson, Zachary Tindal in an email to CoinDesk said the virtual space is meant to be a gathering spot for exchange users.

“We are creating a space in the metaverse for the Binance.US community to come together. It’s the first of many steps we’re taking to be forward-looking as we build and reach our community in new environments,” Tindal said.

Binance.US joins other crypto companies that are currently moving into open metaverses to create a community for their users.

Ethereum based companies such as The Sandbox and Decentraland, also have their spaces in Portals.

The platform is reportedly an early favourite for capturing metaverse mania on the high-speed Solana blockchain.

Portals Head of Community and Partnership, Lund also stated that Solana projects Raydium, Magic Eden, Audius, Bonfida and others will also have a presence in the Portals metaverse.

Metaverses can be described a virtual world in which people can interact as they do in the real world, but digitally.

This year, many believe that a lot of attention in the digital space will grow as many traditional companies, like crypto firms have moved to purchase virtual spaces in various metaverses.

A big example was Facebook’s announcement in 2021 after it underwent a major rebrand and became Meta in a broader effort to lead metaverse-based applications.

Although, it is still unclear how Facebook’s metaverse effort will interact with existing open metaverses.

Over in Decentraland, a metaverse space, global electronics giant, Samsung launched its own metaverse space of its Samsung 837 location in New York City.

The South Korean company called its space, “Samsung 837X’.

The pop-up space features quests leading to exclusive NFTs (non-fungible token) and live mixed-reality events.