Nigeria’s leading fintech company, Flutterwave has picked Grammy Award-winning international musician, Ayodeji Ibrahim Balogun, popularly known as Wizkid as its Global Brand Ambassador. The payment technology company immediately launched Send, a remittance solution that facilitates payments within and outside Africa.
The new product will offer Africans convenient means to remit money to all parts of the continent, both from within the continent and across the globe. Flutterwave partnered with Wizkid to reach Africans in the diaspora and deepen awareness of the affordable and seamless remittance service available to them through Flutterwave.
In 2020, the International Monetary Fund (IMF) put remittances through formal channels to Sub-Saharan Africa region at around $40 billion. The Fund noted that remittances through informal channels stood at about 45 to 65 percent of formal flows.
Speaking on the new offering, Send, Olugbenga “GB” Agboola, Founder and CEO of Flutterwave, “We want to create opportunities for Africans everywhere through Send. We hold our vision of creating endless possibilities in Africa close to our heart and we’re excited to work with Wizkid to drive these goals.”
“Wizkid’s story is that of hard work, resilience and excellence. The way he constantly represents Africa in the global entertainment stage is something we love. As a leading technology company out of Africa, our values align and we’re excited to have him join us to drive adoption for Send.
“Flutterwave and Wizkid share a common belief of showcasing the best of Africa to the world. Send by Flutterwave is the best remittance solution out there by coverage, cost of transactions and speed. Send represents our over five years of learning, relationship-building, research, and development in cross-border payments. It is also a truly African solution made in Africa by Africans and for the world.”
The new Global Ambassador, Ayodeji Balogun, Wizkid, also commented: “I’m excited to work with Flutterwave in bringing more Africans into the digital economy through Send. We’re building amazing technology in Africa and we’re so proud of the work every technology company is doing to positively shape our continent for future growth.
“My team and I Send a lot of money across borders every day. Using a solution developed by Africans for our daily payments needs is a thing of pride and efficiency. So, when Flutterwave reached out, it was easy to say yes.
“For someone like me that’s always on the go, Send offers me the opportunity to keep in touch with my responsibilities across all parts of Africa. It doesn’t matter if I am in the UK and want to make a payment in South Africa, Ghana, Kenya or Nigeria—all I need to do is Send it.”