Facebook Introduces Meta, Brings all Apps, Technologies Under One Brand Name

Facebook co-founder and CEO Mark Zuckerberg introduced Meta, to bring all the company’s apps and technologies under one new company brand. Meta’s focus will be to bring the metaverse to life and help people connect, find communities and grow businesses.

The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world.

According to Zuckerberg, Meta will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world. It’s the next evolution in a long line of social technologies, and it’s ushering in a new chapter for our company. Mark shared more about this vision in a founder’s letter.

“I’m proud of what we’ve built so far, and I’m excited about what comes next — as we move beyond what’s possible today, beyond the constraints of screens, beyond the limits of distance and physics, and towards a future where everyone can be present with each other, create new opportunities and experience new things. It is a future that is beyond any one company and that will be made by all of us.” – Mark Zuckerberg

“Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future. Over time, I hope that we are seen as a metaverse company, and I want to anchor our work and identity on what we’re building toward.” – Mark Zuckerberg

Alongside its vision for the metaverse, Mark Zuckerberg also shared more about the progress the company is making today with some of the foundational elements across its AR & VR technologies.

• VR news: VR is at an inflection point led by the release of Quest 2. Games are booming, VR is getting more social, fitness is becoming a hot vertical, and we’re building out more ways VR can be used as a work device. And, we continue to invest in the developer community to help them build and monetize their applications through new tools and features.
• Augmented Reality news: As VR hits an inflection point, we’re investing in the core technology and work needed to bring fully-featured AR glasses to market. While we work on the hardware to make AR glasses, we’re cultivating the content, capabilities, and communities that can enrich Facebook experiences today and illuminate the path to AR glasses ahead.

Facebook’s annual Connect conference brings together augmented and virtual reality developers, content creators, marketers, and others to celebrate the industry’s momentum and growth. This year’s virtual event explored what experiences in the metaverse could feel like over the next decade — from social connection, to entertainment, gaming, fitness, work, education and commerce. We also announced new tools to help people build for the metaverse, including Presence Platform, which will enable new mixed reality experiences on Quest 2, and a $150-million investment in immersive learning to train the next generation of creators.

You can watch the full Connect keynote and learn more about how the metaverse will unlock new opportunities here.

You can also learn more about the company’s work over the past several months to develop the Meta brand on its design blog.

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.