Burger King is now accepting Dogecoin in Brazil… for something rather unexpected.
The fast-food chain says DOGE can be used to purchase Dogepper, a snack that has been purposely designed for four-legged friends.
Buying one of the dog treats will set you back 3 DOGE, which is worth about $0.62 at the time of writing.
All interested users need to do is check the availability of the dog treats in their region, select how much Dogepper they would want to purchase, transfer the DOGE to Burger King’s wallet, and get the delivery schedule.
Dogepper — which, of course, is named after the outlet’s Whopper burger — is meat flavored and can also be ordered alongside value meals.
An advertisement that’s doing the rounds in Brazil says: “What is the best way to pay for a product aimed at dogs? Obviously, Dogecoin.”
Dogecoin’s publicity stunts are nothing new, and the joke cryptocurrency has certainly gained a higher profile around the world thanks to endorsements from the likes of Tesla CEO Elon Musk.
Burger King plans to use a portion of the profits generated by the sale of Dogpper to support non-governmental organizations protecting animals — and the treats will be available for a limited time only.
The chain added: “We know that enjoying a Whopper in peace, in the comfort of your home, is not an easy task for a mother or father of a pet. But also, how can we blame them? The smell of grilled barbecue meat goes far and gives the dogs a stir.”
Burger King has dabbled briefly with Bitcoin payments in a number of countries where it operates — including Germany, Venezuela and Russia. However, in most cases, this has ended up being short lived.