P+ Measurement Services, a Nigerian growing indigenous Independent Communications/PR Measurement and Evaluation agency, has named Investors King, Nairamentrics and Proshareng among the top 5 financial online media on Nigerian banks in April 2021.
Alongside the three leading financial platforms were InsideBusiness and InvestAdvocate.
According to the leading media measurement and evaluation company, Nairametrics scored 31 percent media share to emerge number one. Proshareng and InsideBusiness came second and third respectively with 21 percent media share each.
Investors King came fourth with a 17 percent media share while InvestAdvocate emerged fifth financial online media on Nigerian banks in the month of April 2021.
On the methodology adopted, P+ Measurement uses its P+MCA (Media Content Analysis) methodology which takes into consideration qualitative and quantitative metrics in analyzing media exposure.
“Our analyses, measurements, and evaluations are in accordance with Barcelona Principle 3.0 which is a globally recognized guideline for effective PR and communications measurement and evaluation,” P+ Measurement said in an email to Investors King.
The independent PR measurement and evaluation agency explained that the new ranking report will help inform brands on prominent online media channels that publish their news, articles and reports.
It added that the analysis will aid brands in the Nigerian Banking Industry and other Financial Institutions in making data-driven decisions on channels to pitch their products and services for effective awareness, PR campaigns, and media coverage.
Speaking on continuity, P+ Measurement said the subsequent reports will not be made public as the methodology deployed is part of the company’s Industry PR Performance Audit report.
“In terms of continuity, we do not intend to publish this PUBLICLY consistently as it is a metric embedded in our monthly Industry (Nigerian Banks, Insurance, Digital Banks and their respective CEOs) PR performance Audit Reports, which can be accessed on a monthly, quarterly, and annual basis here“, the company stated.
P+ Measurement Services is Nigeria’s leading and fastest-growing Independent media intelligence agency and currently the only Nigerian member of AMEC.
“We act as a media watchdog and support system by helping brands monitor their media health and audit their media performance.
“We are able to achieve these through our quality media audit processes and trained media analysts with great skills in media data mining, analysis, and evaluation“, P+ Measurement added.