One of the country’s leading betting companies, 1XBET, has unveiled Nigerian hip-hop megastar David Adeleke, popularly known as Davido, as its brand ambassador.
With the ambassadorial deal, Davido would be the face of 1XBET in upcoming marketing campaigns and customer engagement platforms.
At the unveiling in Lagos, Chairman 1XBET Nigeria Limited, Femi Babalola, explained that Davido’s persona aligned with the brand’s vision to maintain its status as a renowned betting company in the world, as well as providing the best online, shop and mobile betting experience in Nigeria.
He said: “We are pleased to announce one of Nigeria’s top music superstars as our brand ambassador. Davido’s vibrant persona and worldwide appeal is something we love and this represents another positive step in the right direction for the brand.”
Davido, in his remark, said he was delighted to be part of the vision of one of the best international sports betting companies in the world.
“I am super excited to be part of 1XBET vision. I’m a massive fan of soccer. So this partnership brings me closer to the things I have passion for. I am particularly excited to be a part of this new journey and I am looking forward to working with 1XBET,” he said.
1XBET is a unique betting platform that offers punters a huge welcome bonus, great bet odds and fast payment on winnings.
The platform also provides sports lovers and bettors exciting gaming experiences on pre-match, in-play and virtual games across sporting events such as basketball, football, volleyball, Tennis, Hockey and others.