Nigerian Breweries Picks Hans Essaadi to Replace Borrut Bel as MD/CEO

Nigerian Breweries, the largest brewing company in Nigeria, has appointed Mr. Hans Essaadi as the Managing Director and Chief Executive Officer (CEO) effective 31st, July 2021.

Mr. Essaadi will replace Mr. Jordi Borrut Bel, the current Managing Director and Chief Executive Officer of Nigerian Breweries who will be completing his tenure on the 30th of July, 2021.

Mr. Borrut Bel is expected to take up another assignment within the Heineken Group, hence why the Board accepted his letter of resignation.

Mr. Hans Essaadi Profile

Mr. Essaadi, is currently the Managing Director of Al Haram Beverages, the HEINEKEN Operating Company (“OpCo”) in Egypt and joined the HEINEKEN Group as a Sales Representative in 1991.

He subsequently took up increasingly senior roles within the Group in Sales, Export and Marketing. He commenced his international career with HEINEKEN Puerto Rico as the Country Manager, and thereafter became the General Manager, Brau Union International, the HEINEKEN OpCo in Austria.

Before his current role in Egypt, he was General Manager, Siroco (the HEINEKEN Joint Venture with the Emirates in Dubai) and Managing Director, HEINEKEN Malaysia Berhad, a listed company in Malaysia.

The Board is pleased to have a person of Mr. Essaadi’s experience and knowledge to take up the position of Managing Director/CEO of the Company and to continue the turnaround work started by Mr. Borrut Bel.