Foremost brewer, Guinness Nigeria Plc, has decided to roll out the drums in celebration of 71 years of remarkable growth and success in the competitive beer industry in Nigeria.
Announcing the celebration on its LinkedIn page, the beer giant urged its numerous consumers to join the celebration of the iconic brand’s 71 years of operations in the Nigerian market.
“A happy 71st birthday to us at Guinness Nigeria. Celebrating 71 years of rich heritage and a great track record of growth and strong performance. Cheers to many more years of providing only the best alcoholic and non-alcoholic beverages to you. You too can join in our celebrations at 17.59 by taking a selfie of yourself having a glass of Guinness with the hashtag #RaiseAGlassToGuinness@71″.
About Guinness Nigeria Plc.
Guinness Nigeria, a subsidiary of Diageo Plc of the United Kingdom, was incorporated in 1962 with the building of a brewery in Ikeja, the heart of Lagos The brewery was the first Guinness operation outside Ireland and Great Britain. Other breweries have been opened over time: Benin City brewery in 1973 and Ogba brewery in 1963.
Guinness product was sold in Nigeria in the 1940s and 1950s by United African Company (UAC) and the country soon became an important export market for the firm. In 1961, plans came into fruition between Arthur Guinness Son and Co and UAC to establish a brewery at Ikeja, Lagos.
Arthur Guinness first factory outside the British Isles was built by Taylor Woodrow. The initial plant had the annual capacity to brew 75 million bottles or 150,000 barrels of beer. The plant area had a 15 million capacity bottle bin and office block designed by the firm of Godwin and Hopwood.
For over seven decades, the beer giant has produced iconic brands in the Nigerian market. Beer brands on the stable of Guinness Nigeria include Foreign extra stout (1962), Harp Lager Beer (1974), Guinness Extra Smooth (2005), Satzenbrau ( 2006), Dubic Extra Lager (2012).
Ready to drink(RTD) products from the foremost beer company include RTD (ready-to-drink) products include Smirnoff Ice (2006), SNAPP(2012), Orijin(2013).
Guinness also has popular malt drinks which include Malta Guinness(1990) and Malta Guinness Low Sugar(2012).