Truecaller Hits 43 million African Users, Releases a Business Solution

Truecaller, a caller ID service and phone search engine, has launched an identification solution to help companies prove their legitimacy while calling customers, thus increasing safety and reducing fraud.

Truecaller helps users to see who is calling and automatically screens out spam calls and SMSes.

Truecaller Business Identity, a modern enterprise solution, allows companies to verify their identities using a green checked business badge that accurately displays the company’s profile name, photo, and logo.

“Fraud continues to be a major problem across Africa, and as a company, Truecaller wanted to provide solutions on a business as well as a personal level,” said Zakaria Hersi, Director of Business Development in Africa. “Trust is at the core of everything we do, and because we spend so much of our time on our phones, we need to make sure that our contact takes place in a secure atmosphere, which was also part of the strategy behind our harassment campaign in March this year.”

The new solution increases trust and productivity in business-to-business contact by providing customers with the assurance that the caller is a Truecaller-verified business.

A checked business on Truecaller gets a verified tick mark icon and can lock their brand name and profile picture in addition to the green Caller ID and green Verified Business badge.

Consumers would be able to tell which calls to trust as a result of this.

Importantly, users will continue to see the amount of spam marks as before, and they will have the option of labeling checked phone numbers as spam or blocking them entirely.